Michael Baker


  • United Kingdom

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Personal profile

Personal Statement

Founding Professor of Marketing and Head of the Department from its inception in 1971 to 1988.  After serving as Dean of the School of Business Administration/Strathclyde Business School, 1978‑84, appointed as Deputy Principal in 1984, Deputy Principal (Management) in 1988 and Senior Adviser to the Principal in 1991 Emeritus 1999.  Former Chairman of SCOTBEC (Scottish Business Education Council), past Chairman of the Institute of Marketing, and Governor of the CAM Foundation. Past President of the Academy of Marketing, Founding Dean, Senate of the Chartered Institute of Marketing, Trustee the Chartered Institute of Marketing,

After graduation (BA Durham) and military service, spent six years in the steel industry selling flat‑rolled products, followed by four years in Further Education as a Lecturer in Marketing.  Attended Harvard Business School as a Foundation for Management Education Fellow 1968‑71 and awarded Certificate of the International Teachers Program and a Doctorate in Business Administration for research on industrial innovation (published as Marketing New Industrial Products,  Macmillan 1975).   At Harvard held appointment as a Research Associate and taught the course Creative Marketing Strategy, and also held a research appointment at the Marketing Science Institute. 

Author/editor of over 50 books including Marketing 7th edition, 2006, Marketing New Industrial Products, 1975, Offshore Inspection and Maintenance (with S.T. Parkinson and M.A. Saren), 1978, Industrial Innovation (ed) 1979, Market Development, 1983, Marketing:  Theory and Practice 3rd edition (1996), Dictionary of Advertising and Marketing, 3rd edition, 1998, Marketing Strategy and Management 4th. edition, 2007, Organisational Buying Behaviour (with S.T. Parkinson), 1986, The Marketing Book, (ed) 5th edition, 2003,7th. Edition with S.Hart,2016, The Role of Design in International Competitiveness (with D. Ughanwa) 1989 (re-published 2018), Marketing and Competitive Success (with S. Hart) 1989, Research for Marketing, 1991, Perspectives on Marketing Management (ed) Vol I 1991, Vol II  1992, Vol III 1993, Vol IV 1994, Encyclopedia of Marketing 2nd edition 1999 , The Marketing Manual, 1998, Marketing: Managerial Foundations (with Graham, Harker and Harker) 1998, Product Strategy and Management (with S. Hart) 2nd. edition, 2007, The Strategic Marketing Plan Audit, 1998, Marketing Theory 2000, 3rd. Edition with M. Saren 2016, Marketing: Critical Perspectives 5 Vols. 2001, Business and Management Research, 2003, 2nd. Edition with A.Foy, 2008, 3rd. edition 2010.  Founding Editor Journal of Marketing Management 1983 , Journal of Customer Behaviour 2000, Social Business 2011

Winner of the Institute of Marketing's Gold Medal and designated Author of the Year 1978 for a paper entitled Export Myopia and author of over 150 articles and papers.   Awarded an Honorary Fellowship of the Institute of Marketing in 1988 in recognition of his services and created a Fellow of the Scottish Vocational Educational Council "in recognition of outstanding services to education in Scotland."  Elected to Fellowship of The Royal Society of Edinburgh.  Doctor of Laws (Honoris causa) University of Portsmouth, Doctor of the University (Honoris causa) University of Surrey Awarded over £5 million for research in marketing. Supervised 55 successful Doctoral students of whom over 30 were appointed Chaired professors.

Secretary of State for Scotland’s nominee Scottish Hospitals Endowment Research Trust and Chief Scientist’s

Committee (1983-1996); Former Member Business and Management Sub‑Committee, University Grants Committee; SSRC Management & Industrial Relations Committee 1978-82; ESRC Research Resources Board 1994-96; Chairman, Scottish Management Projects Ltd. and Westburn Publishers Ltd.  Formerly Director, Stoddard Sekers International PLC, Reid Group PLC, ARIS PLC, First College Homes Ltd, STAMP Ltd, Scottish Transport Group (1986-90) and Chairman, Strathclyde Graduate Business School Ltd, ,

Extensive international experience including appointment as Visiting Professor at: Adelaide, Alexandria (Egypt), British University in Egypt, Calgary, Chinese University of Hong Kong,  City University Business School, Copenhagen, Curtin, Deakin, Glasgow Caledonian University Griffith, HEC (Paris), ISG Tunis, James Cook, Monash, Newcastle (NSW), Nottingham Trent University, Nottingham University Business School, Otago, Surrey University European Management School, Tasmania, Toulouse, Uppsala, Waikato. Wide experience of consultancy and executive development including working with Air Transport and Travel Industry Training Board, Cerebos Ltd., Citibank, Dow Chemical, Emporium Holdings (Singapore) Honeywell, IBM, ICI, Philips, Scottish Enterprise, Scottish Tourist Board, Sports Council, WPP etc


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