Matthew Alexander, PhD, MPhil, BA(hons), Pg(Dip), Pg(Cert), FHEA, MIH

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• 2012

  Value Co-Creation: Exploring the Effects of Collaborating with a Proactive Generation of Customers

  Alexander, M., 3 Feb 2012, (Unpublished) 332 p.

  Research output: Thesis › Doctoral Thesis

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  • Value Co-creation 100%
  • Co-creation 75%
  • Mixed Methods 51%
  • Indirect Effects 32%
  • Railway Station 28%
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