Matthew Alexander, PhD, MPhil, BA(hons), Pg(Dip), Pg(Cert), FHEA

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• 2012

  Value Co-Creation: Exploring the Effects of Collaborating with a Proactive Generation of Customers

  Alexander, M., 3 Feb 2012, (Unpublished) 332 p.

  Research output: Thesis › Doctoral Thesis

  File

  • Customer 100%
  • Co-Creation 100%
  • Generation 100%
  • Theses 36%
  • Approach 36%
  2503 Downloads (Pure)