Projects per year
Search results
-
Finished
Investigating the use of marketing automation on customer relationships within the Scottish financial industry
Alexander, M., McLean, G. & Lehto, S.
1/10/18 → 1/10/21
Project: Research - Studentship
-
An investigation into the role of 'Time-Of-Day' Marketing in enhancing experiential value in service customer journeys
Alexander, M., McLean, G. & Young, N.
1/10/18 → 1/10/21
Project: Internally funded project
-
Investigating the Role of Proactivity in Managing Service Failures
Nazifi, A., Gelbrich, K., Grégoire, Y., El-Manstrly, D., Wirtz , J., Koch, S., Raki, A., Nayer, D., Alexander, M. & Seyfi, S.
1/10/17 → 1/10/22
Project: Non-funded project
-
Delivering ancestral tourism in an urban, heritage organisation
Johnstone, J., Alexander, M. & Bryce, D.
1/10/15 → 1/04/20
Project: Research - Studentship
-
Cultural Heritage and Ancestral Tourism: reclaiming Scottish identity from "Highlandisation"
AHRC (Arts and Humanities Research Council)
1/10/15 → 30/09/18
Project: Research - Studentship
-
Understanding Ancestral Tourism
Alexander, M., Murdy, S. & Bryce, D.
1/09/15 → 31/12/15
Project: Knowledge Exchange