• United Kingdom

Accepting PhD Students

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20092019
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Research Output 2010 2019

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Paper
2019
Open Access
File
Consumer behaviour
Internet of things
Information sharing
Behavior change
Human behavior
2018
Open Access
File
Customer engagement
Personality traits
Facebook
Managers
Online survey

The craft beer sector: challenges and potentialities

Wilson, J. & Karampela, M., 5 Mar 2018, (Accepted/In press).

Research output: Contribution to conferencePaper

Open Access
File
China
Brewing
Industry
Open Access
File
Responsiveness
Interactivity
Relationship strength
Social media
Structural equation modeling
Open Access
File
Micro firms
Internationalization
Brewing industry
Food consumption
Economics
2017
Open Access
File
Purchasing
Intermediaries
Relative importance
Premium
Heritage
Open Access
File
Internationalization
Heritage
Empirical evidence
Micro businesses
Brewing industry
2014

The alignment of self and brand personality traits: an exploratory analysis

Karampela, M. & Tregear, A., Jul 2014.

Research output: Contribution to conferencePaper

Open Access
File
Brand personality
Alignment
Personality traits
Factors
Rating

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Karampela, M., Tregear, A. & Ansell, J., Oct 2014.

Research output: Contribution to conferencePaper

Open Access
File
Complementarity
Brand personality
Alignment
Congruence
2013

Investigating brand personality perceptions and preferences: the influence of higher-order goals

Karampela, M., Tregear, A., Ansell, J. & Dunnett, S., Sep 2013, (Unpublished).

Research output: Contribution to conferencePaper

Brand personality

Investigating brand personality perceptions and preferences: the influence of values

Karampela, M. & Tregear, A., 8 Jul 2013, p. 0314.

Research output: Contribution to conferencePaper

Brand personality
Consumer perceptions
Psychology
Marketing
Congruence