• United Kingdom

Accepting PhD Students

Willing to speak to media

20092019
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Research Output 2010 2019

2019
Open Access
File
Consumer behaviour
Internet of things
Information sharing
Behavior change
Human behavior
Open Access
File
Self-consciousness
Marketing
Consumer behaviour
Social norms
Experimental research
2018

'Craft' as a contested term: authenticity and meaning among British beer consumers

Waehning, N., Karampela, M. & Pesonen, J., 10 Aug 2018, The Organization of Craft Work: Identities, Meanings and Materiality. Bell, E., Mangia, G., Taylor, S. & Toraldo, M. L. (eds.). Boca Raton, 33 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Open Access
File
Authenticity
Brewing industry
Industry
Conceptualization
Symbol
Open Access
File
handicrafts
Scotland
beers
brewing
Growth
Open Access
File
Customer engagement
Personality traits
Facebook
Managers
Online survey

Networks and relationships in SMEs - a content analysis of microbrewery relationships

Pesonen, J., Waehning, N., Reijonen, H. & Karampela, M., 3 Jul 2018, Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File

The craft beer sector: challenges and potentialities

Wilson, J. & Karampela, M., 5 Mar 2018, (Accepted/In press).

Research output: Contribution to conferencePaper

Open Access
File
China
Brewing
Industry
Open Access
File
Responsiveness
Interactivity
Relationship strength
Social media
Structural equation modeling
Open Access
File
Micro firms
Internationalization
Brewing industry
Food consumption
Economics

When opposites attract? Exploring the existence of complementarity in self-brand congruence processes

Karampela, M., Tregear, A., Ansell, J. & Dunnett, S., 31 Aug 2018, In : Psychology and Marketing. 35, 8, p. 573-585 13 p.

Research output: Contribution to journalArticle

Personality
Psychology
Surveys and Questionnaires
Congruence
Complementarity
2017
Open Access
File
Purchasing
Intermediaries
Relative importance
Premium
Heritage
Open Access
File
Internationalization
Heritage
Empirical evidence
Micro businesses
Brewing industry
2016

Exploring the UK micro-brewing industry: factors facilitating and hindering micro-firms’ growth and internationalisation efforts

Karampela, M. & Waehning, N., 16 Feb 2016, (Accepted/In press).

Research output: Contribution to conferenceAbstract

Open Access
File
Micro firms
Firm growth
Internationalization
Factors
Brewing industry
2015

An Investigation of Patterns of Self-Brand Personality Alignment

Karampela, M., Nov 2015

Research output: ThesisDoctoral Thesis

Brand personality
Alignment
Complementarity
Congruence
Interpersonal relationships

Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector

Marchant, C., Karampela, M. & Marshall, D., Jan 2015, Cranfield University, Wharley End, 17 p.

Research output: Working paperCase study

Nonprofit organization
Marketing planning
Charity
Event marketing
2014

The alignment of self and brand personality traits: an exploratory analysis

Karampela, M. & Tregear, A., Jul 2014.

Research output: Contribution to conferencePaper

Open Access
File
Brand personality
Alignment
Personality traits
Factors
Rating

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Karampela, M., Tregear, A. & Ansell, J., Oct 2014.

Research output: Contribution to conferencePaper

Open Access
File
Complementarity
Brand personality
Alignment
Congruence

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Karampela, M., Tregear, A. & Ansell, J., Oct 2014, In : Advances in Consumer Research. 42, p. 539-540 2 p.

Research output: Contribution to journalArticle

Personality
Complementarity
Brand personality
Alignment
Congruence
2013

Investigating brand personality perceptions and preferences: the influence of values

Karampela, M. & Tregear, A., 8 Jul 2013, p. 0314.

Research output: Contribution to conferencePaper

Brand personality
Consumer perceptions
Psychology
Marketing
Congruence

Investigating brand personality perceptions and preferences: the influence of higher-order goals

Karampela, M., Tregear, A., Ansell, J. & Dunnett, S., Sep 2013, (Unpublished).

Research output: Contribution to conferencePaper

Brand personality
2012

Investigating the influence of values on consumers’ perceptions of brand personality

Karampela, M., 2012, (Unpublished).

Research output: Contribution to conferenceSpeech

Business schools
Edinburgh
Consumer perceptions
Brand personality
2011

Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Karampela, M., Nov 2011, (Unpublished).

Research output: Contribution to conferencePoster

Decision-making process
Cross-cultural differences
2010
Preparation
Trade shows
International trade
Evaluation

Υπόθεση μελέτης: Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]

Karampela, M., 2010, Σύγχρονες Στρατηγικές Μάρκετινγκ για Διεθνείς Αγορές. Avlonitis, G., Lymperopoulos, K. & Janavaras, B. (eds.).

Research output: Chapter in Book/Report/Conference proceedingChapter