Maria Karampela

Dr

  • United Kingdom

Accepting PhD Students

20092019
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Research Output 2010 2019

2019
3 Downloads (Pure)
Open Access
File
Behavior change
Information sharing
Internet of things
Consumer behaviour
Human behavior
Interactivity
Social media
Responsiveness
B2B relationships
Facebook
8 Downloads (Pure)
Open Access
File
Self-consciousness
Marketing
Politicians
Individual preferences
Experimental research
2018
30 Downloads (Pure)

'Craft' as a contested term: authenticity and meaning among British beer consumers

Waehning, N., Karampela, M. & Pesonen, J., 10 Aug 2018, The Organization of Craft Work: Identities, Meanings and Materiality. Bell, E., Mangia, G., Taylor, S. & Toraldo, M. L. (eds.). Boca Raton, 33 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Open Access
File
Authenticity
Brewing industry
Industry
Consumer products
Marketing
241 Downloads (Pure)
Open Access
File
handicrafts
Scotland
beers
brewing
Growth
26 Downloads (Pure)
Open Access
File
Customer engagement
Personality traits
Facebook
Managers
Online survey
9 Downloads (Pure)

Networks and relationships in SMEs - a content analysis of microbrewery relationships

Pesonen, J., Waehning, N., Reijonen, H. & Karampela, M., 3 Jul 2018, Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
19 Downloads (Pure)

The craft beer sector: challenges and potentialities

Wilson, J. & Karampela, M., 5 Mar 2018, (Accepted/In press).

Research output: Contribution to conferencePaper

Open Access
File
Brewing
China
Industry
30 Downloads (Pure)
Open Access
File
Responsiveness
Interactivity
Relationship strength
Social media
Structural equation modeling
8 Downloads (Pure)
Open Access
File
Micro firms
Internationalization
Brewing industry
Food consumption
Economics
1 Citation (Scopus)

When opposites attract? Exploring the existence of complementarity in self-brand congruence processes

Karampela, M., Tregear, A., Ansell, J. & Dunnett, S., 31 Aug 2018, In : Psychology and Marketing. 35, 8, p. 573-585 13 p.

Research output: Contribution to journalArticle

Personality
Psychology
Surveys and Questionnaires
Complementarity
Congruence
2017
16 Downloads (Pure)
Open Access
File
Purchasing
Intermediaries
Premium
Relative importance
Heritage
7 Downloads (Pure)
Open Access
File
Micro businesses
Internationalization
Empirical evidence
Brewing industry
Catalyst
2016
59 Downloads (Pure)

Exploring the UK micro-brewing industry: factors facilitating and hindering micro-firms’ growth and internationalisation efforts

Karampela, M. & Waehning, N., 16 Feb 2016, (Accepted/In press).

Research output: Contribution to conferenceAbstract

Open Access
File
Internationalization
Micro firms
Brewing industry
Factors
Firm growth
2015

An Investigation of Patterns of Self-Brand Personality Alignment

Karampela, M., Nov 2015

Research output: ThesisDoctoral Thesis

Alignment
Brand personality
Complementarity
Predictive power
Attraction

Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector

Marchant, C., Karampela, M. & Marshall, D., Jan 2015, Cranfield University, Wharley End, 17 p.

Research output: Working paperCase study

Nonprofit organization
Marketing planning
Charity
Event marketing
2014
316 Downloads (Pure)

The alignment of self and brand personality traits: an exploratory analysis

Karampela, M. & Tregear, A., Jul 2014.

Research output: Contribution to conferencePaper

Open Access
File
Alignment
Personality traits
Brand personality
Rating
Factors
132 Downloads (Pure)

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Karampela, M., Tregear, A. & Ansell, J., Oct 2014.

Research output: Contribution to conferencePaper

Open Access
File
Complementarity
Brand personality
Alignment
Congruence

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Karampela, M., Tregear, A. & Ansell, J., Oct 2014, In : Advances in Consumer Research. 42, p. 539-540 2 p.

Research output: Contribution to journalArticle

Personality
Alignment
Brand personality
Complementarity
Congruence
2013

Investigating brand personality perceptions and preferences: the influence of values

Karampela, M. & Tregear, A., 8 Jul 2013, p. 0314.

Research output: Contribution to conferencePaper

Brand personality
Marketing
Consumer perceptions
Psychology
Present value

Investigating brand personality perceptions and preferences: the influence of higher-order goals

Karampela, M., Tregear, A., Ansell, J. & Dunnett, S., Sep 2013, (Unpublished).

Research output: Contribution to conferencePaper

Brand personality
2012

Investigating the influence of values on consumers’ perceptions of brand personality

Karampela, M., 2012, (Unpublished).

Research output: Contribution to conferenceSpeech

Edinburgh
Business schools
Consumer perceptions
Brand personality
2011

Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Karampela, M., Nov 2011, (Unpublished).

Research output: Contribution to conferencePoster

Decision-making process
Cross-cultural differences
2010
Preparation
Trade shows
International trade
Evaluation

Υπόθεση μελέτης: Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]

Karampela, M., 2010, Σύγχρονες Στρατηγικές Μάρκετινγκ για Διεθνείς Αγορές. Avlonitis, G., Lymperopoulos, K. & Janavaras, B. (eds.).

Research output: Chapter in Book/Report/Conference proceedingChapter