• United Kingdom

Accepting PhD Students

Willing to speak to media

20092019
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Fingerprint Dive into the research topics where Maria Karampela is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Brand personality
Alignment
Complementarity
Brewing industry
Internationalization
Micro firms
Marketing
Congruence
Industry
Personality traits
Factors
Consumer perceptions
Heritage
Brewing
Business schools
Social media
Consumer behaviour
Edinburgh
Cross-cultural differences
Internet of things
Nonprofit organization
Marketing planning
Trade shows
Scotland
Decision-making process
Evaluation
Firm growth
International trade
Event marketing
Preparation
Charity
Premium
Authenticity
Purchasing
Relative importance
Micro businesses
Intermediaries
Catalyst
Empirical evidence
Interactivity
Relationship strength
Responsiveness
Customer engagement
Information sharing
Behavior change
Self-consciousness
Locality
Rating
Brand association
Attraction