Projects per year
Personal profile
Personal Statement
Lucrezia focuses on strategies for early foreign market entry and the role of firm leaders’ thinking and midsets. Lucrezia applies tools from cognitive psychology to surface embedded assumptions that practitioners have developed through experience in both domestic and foreign markets. This process promotes awareness of knowledge as well as knowledge gaps, which can then be evaluated and challenged.
Lucrezia has nearly a decade of experience in engaging with internationalising firms across a number of industries and sectors. She has collaborated with Scottish Enterprise and Scottish Development International in researching and evaluating international growth programmes such as the Global Companies Development Programme.
Lucrezia previously designed and run the Business Clinics programme, aimed at addressing the challenges of new and growing businesses in the West of Scotland. Through this, Lucrezia has helped support the creation and growth of small businesses in fragile and challenging contexts.
Lucrezia’s research has been published in Entrepreneurship Theory and Practice, International Business Review and other leading entrepreneurship and internationalisation outlets. She is also the author of a series of research and evaluation reports for Scottish Enterprise, which have informed programmes designed to support international growth of firms. Her research has been presented at a number of leading entrepreneurship and international business conferences, including Babson College Entrepreneurship Research Conference and the world conference of the Academy of International Business.
Research Interests
I am interested in entrepreneurial reasoning processes in the framing and evaluation of opportunities in an international business context. My focus is on the individual and his cognition.
- International Entrepreneurship
- Internationalization of firms
- Cognitive processes in entrepreneurs
- Entrepreneurial mindset
Industrial Relevance
My research has informed the planning and delivery of programmes supporting the international growth of Scottish firms. I have been collaborating with the agency for the economic development of Scotland, Scottish Enterprise. I continue to collaborate with Scottish Development International.
Academic / Professional qualifications
- PhD in Entrepreneurship and International Business - University of Glasgow - Centre for Internationalisation and Enterprise Research (CIER)
- M.Sc. Management Research Methods - University of Glasgow - Adam Smith Business School
- M.A. (Hons), Business and Management - University of Glasgow - Adam Smith Business School
Expertise & Capabilities
- International Entrepreneurship
- Internationalization processes
- Entrepreneurial decision making
- Entrepreneurial mindset
- General entrepreneurial cognition
Teaching Interests
In my teaching, as am passionate about the area of entrepreneurial mindset. We all have a mindset - a way of thinking that underpins the way we act. However, our mindsets are not always entrepreneurial. We may not be particularly creative or positive. We may not feel comfortable acting when the outcomes of our actions are unclear or uncertain. We may be afraid to try, to fail or to be judged. The good news is that mindsets can shift! My ambition is to coach students to conquer their mindset, make them more entrepreneurial.
My other teaching passion is internationalisation of small firms. Some new and small businesses have offerings that may be appealing worldwide. In my classes, students work hands-on on an international market entry plan for local and national businesses.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Projects
- 3 Active
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Entrepreneurial Mindset in UK HEI Curricula
Mawson, S., Casulli, L. & Simmons, E. L.
1/08/22 → 31/07/23
Project: Research
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Students' perceptions of success
Findlay, K., Rasmussen, S., Williams, D., Mawson, S. & Casulli, L.
10/03/22 → …
Project: Research
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Boundary conditions in early-stage venturing research: a systematic review
Casulli, L. & MacLaren, A. C., 9 Aug 2022. 18 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile -
Entrepreneurial mindset in entrepreneurship education: reorienting towards a competence development perspective
Casulli, L., Mawson, S. & Simmons, E. L., 20 May 2022. 31 p.Research output: Contribution to conference › Paper
File11 Downloads (Pure)
Prizes
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Academy of International Business Best Conference Reviewer
Casulli, Lucrezia (Recipient), 2014
Prize: Prize (including medals and awards)
File
Activities
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Entrepreneurial thinking and mindset in higher education: A Competence Development Perspective
Lucrezia Casulli (Speaker), Suzanne Mawson (Contributor) & Emilee Lauran Simmons (Contributor)
19 May 2022Activity: Talk or presentation types › Invited talk
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American Marketing Association Global Marketing SIG Conference
Anisur R Faroque (Speaker), Lucrezia Casulli (Speaker), Olli Kuivalainen (Speaker) & Sanna-Katriina Asikainen (Speaker)
31 May 2022 → 2 Jun 2022Activity: Participating in or organising an event types › Participation in conference