Projects per year
I am a Lecturer in Product Design, with nine years of research experience in the domains of product design, engineering design, and technical systems. My research explores the cognitive and neural basis of creative conceptual design, and forms part of a long term vision focused on integrating the human imagination with technology to provide more effective and intuitive tools for designers. In collaboration with colleagues in design and cognitive science, I apply a combination of qualitative and quantitative techniques to study the cognitive processes involved in conceptual design.
I have published in and review for several international journals, and have actively participated in international conferences as an author, an invited speaker, and an invited committee member. I teach and assess product design and engineering design at undergraduate and postgraduate level, and supervise postgraduate dissertation projects. I became a Fellow of the Higher Education Academy (FHEA) in 2017. I work closely with product designers in industry to conduct empirical work that will advance design research and practice, and have delivered lectures and workshops for industrialists in the area of sustainable products and systems.
Academic / Professional qualifications
I obtained my PhD from the University of Strathclyde in 2015, contributing the first general model of technical systems sustainability (the S-Cycle) and a novel, generic approach for sustainability assessment and improvement in engineering design. I also hold a first class Bachelor degree in Product Design Engineering from Strathclyde, and am a named inventor on a patent resulting from one of my undergraduate projects. I was awarded a Postgraduate Certificate in Academic Practice in 2017.
My current interests lie primarily in design cognition, neurocognition, creativity, design theory and ontology, and sustainability.
Expertise & Capabilities
- design cognition and neurocognition
- design creativity
- product & engineering design
- sustainability modelling and performance assessment
Research methods & techniques:
- cognitive experiments
- neuroimaging (fMRI)
- thematic analysis/coding
- structured and unstructured interviews
- case studies
- IDEF0 modelling
Bachelor of Engineering, University Of Strathclyde
27 Sep 2009 → 6 Jul 2011
Award Date: 6 Jul 2011
- design cognition
- design evaluation
- design theory
- design ontology
- systems modelling
- sustainable design
- design for sustainability
1/10/20 → 1/04/24
Project: Research Studentship - Internally Allocated
1/02/15 → 31/01/20
Vuletic, T., Duffy, A., McTeague, C., Hay, L., Brisco, R., Campbell, G. & Grealy, M., 30 Jun 2021, In: International Journal of Human Computer Studies. 150, 39 p., 102609.
Research output: Contribution to journal › Article › peer-review
Campbell, G., Duffy, A., Hay, L., Gilbert, S., McTeague, C., Coyle, D. & Grealy, M., 13 Mar 2020.
Research output: Contribution to conference › Poster › peer-review
Quantitative and qualitative data from a functional magnetic resonance (fMRI) study of ideation in product design engineering
Laura Hay (Participant)16 Dec 2020
Activity: Participating in or organising an event types › Participation in conference
Laura Hay (Invited speaker)13 Dec 2020
Activity: Participating in or organising an event types › Participation in workshop, seminar, course