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Personal profile

Personal Statement

I am a Lecturer in Product Design, with nine years of research experience in the domains of product design, engineering design, and technical systems. My research explores the cognitive and neural basis of creative conceptual design, and forms part of a long term vision focused on integrating the human imagination with technology to provide more effective and intuitive tools for designers. In collaboration with colleagues in design and cognitive science, I apply a combination of qualitative and quantitative techniques to study the cognitive processes involved in conceptual design.

I have published in and review for several international journals, and have actively participated in international conferences as an author, an invited speaker, and an invited committee member. I teach and assess product design and engineering design at undergraduate and postgraduate level, and supervise postgraduate dissertation projects. I became a Fellow of the Higher Education Academy (FHEA) in 2017. I work closely with product designers in industry to conduct empirical work that will advance design research and practice, and have delivered lectures and workshops for industrialists in the area of sustainable products and systems.

Academic / Professional qualifications

I obtained my PhD from the University of Strathclyde in 2015, contributing the first general model of technical systems sustainability (the S-Cycle) and a novel, generic approach for sustainability assessment and improvement in engineering design. I also hold a first class Bachelor degree in Product Design Engineering from Strathclyde, and am a named inventor on a patent resulting from one of my undergraduate projects. I was awarded a Postgraduate Certificate in Academic Practice in 2017.

Research Interests

My current interests lie primarily in design cognition, neurocognition, creativity, design theory and ontology, and sustainability.

Expertise & Capabilities

Research areas:

  • design cognition and neurocognition
  • design creativity
  • product & engineering design
  • sustainability modelling and performance assessment

Research methods & techniques:

  • cognitive experiments
  • neuroimaging (fMRI)
  • thematic analysis/coding
  • structured and unstructured interviews
  • questionnaires
  • case studies
  • IDEF0 modelling

Education/Academic qualification

Bachelor of Engineering, University Of Strathclyde

27 Sep 20096 Jul 2011

Award Date: 6 Jul 2011


  • design cognition
  • creativity
  • design evaluation
  • design theory
  • design ontology
  • systems modelling
  • sustainability
  • sustainable design
  • design for sustainability


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