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Personal profile

Personal Statement

I am a Lecturer in Product Design, with six years of research experience in the domains of product design, engineering design, and technical systems. I am currently Project Manager on a multidisciplinary EPSRC-funded project exploring the cognitive basis of creative conceptual design, and spent 3 years as a Research Associate on the project prior to my current post. This research forms part of a long term vision focused on integrating the human imagination with technology to provide more effective and intuitive tools for designers. In collaboration with colleagues in design and cognitive science, I apply a combination of qualitative and quantitative techniques to study the cognitive processes involved in conceptual design.

I have published in and review for several international journals, and have actively participated in international conferences as an author, an invited speaker, and an invited committee member. I teach and assess product design and engineering design at undergraduate and postgraduate level, and supervise postgraduate dissertation projects. I became a Fellow of the Higher Education Academy (FHEA) in 2017. I work closely with product designers in industry to conduct empirical work that will advance design research and practice, and have delivered lectures and workshops for industrialists in the area of sustainable products and systems.

Academic / Professional qualifications

I obtained my PhD from the University of Strathclyde in 2015, contributing the first general model of technical systems sustainability (the S-Cycle) and a novel, generic approach for sustainability assessment and improvement in engineering design. I also hold a first class Bachelor degree in Product Design Engineering from Strathclyde, and am a named inventor on a patent resulting from one of my undergraduate projects. I was awarded a Postgraduate Certificate in Academic Practice in 2017.

Research Interests

My current interests lie primarily in design cognition, creativity, design evaluation, design theory and ontology, systems modelling, and sustainability.

Expertise & Capabilities

Research areas:

  • design cognition and creativity
  • product & engineering design (process and artefact)
  • sustainability modelling and performance assessment

Research methods & techniques:

  • ideation performance assessment
  • cognitive experiments
  • qualitative/inductive coding
  • structured and unstructured interviews
  • questionnaires
  • case studies
  • IDEF0 modelling

I have published in Design Science, the Journal of Engineering Design, Systems Engineering, Brain & Behavior, the Journal of Environmental Management, and Computers in Industry. I have also reviewed for the first three of these journals.

I am a member of the Advisory Board (2016, 2018) for the International Conference on Design Computing and Cognition (DCC), and was a member of the Scientific Committee for the International Conference on Design Creativity 2017. I initiated, proposed, and am co-chair of a workshop on 'Measuring design cognition' to be held at DCC 2018, and was an invited programme committee member and session chair for a workshop on 'Advances in Cognitive Studies of Design' at DCC 2016. In 2015, I was an invited participant in a keynote panel discussion alongside three others at the 20th International Conference on Engineering Design (ICED).

Education/Academic qualification

Bachelor of Engineering, University Of Strathclyde

27 Sep 20096 Jul 2011


  • design cognition
  • creativity
  • design evaluation
  • design theory
  • design ontology
  • systems modelling
  • sustainability
  • sustainable design
  • design for sustainability

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Projects 2011 2020

Computer aided engineering
Interfaces (computer)

Generic models of technical systems sustainability

Hay, L.


Project: Research Studentship - Internally Allocated

Research Output 2011 2019

1 Citation (Scopus)
3 Downloads (Pure)

A novel systematic approach for analysing exploratory design ideation

Hay, L., Duffy, A. H. B., Grealy, M., Tahsiri, M., McTeague, C. & Vuletic, T., 16 Sep 2019, In : Journal of Engineering Design. p. 1-23 23 p.

Research output: Contribution to journalArticle

Open Access
Product design

Axioms of value

Reber, M., Duffy, A. & Hay, L., 5 Aug 2019. 9 p.

Research output: Contribution to conferencePaper

Open Access
Product development
Sustainable development


Generic models of technical systems sustainability

Author: Hay, L., 1 Oct 2014

Supervisor: Duffy, A. (Supervisor) & Whitfield, R. (Supervisor)

Student thesis: Doctoral Thesis


A0 poster presentation runner-up prize

Laura Hay (Recipient), 26 Jun 2014

Prize: Prize (including medals and awards)

DESIGN Conference - outstanding contribution

Christopher McTeague (Recipient), Alexander Duffy (Recipient), Laura Hay (Recipient), Tijana Vuletic (Recipient), Gerard Campbell (Recipient), Pei Ling Choo (Recipient) & Madeleine Grealy (Recipient), 2018

Prize: Prize (including medals and awards)

Activities 2013 2019

ImagineD: A new vision for cognitive driven creative design

Laura Hay (Speaker)
16 Dec 2019

Activity: Talk or presentation typesOral presentation

30th Anniversary Heron Island Conference on Computational and Cognitive Models of Creativity

Laura Hay (Participant)
15 Dec 201918 Dec 2019

Activity: Participating in or organising an event typesParticipation in conference