Projects per year
Dive into the research topics where Keith Pyper is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Investigating international strategic brand management and export performance outcomes in the B2B contextPyper, K., Doherty, A. M., Gounaris, S. & Wilson, A., 20 Jan 2020, In: International Marketing Review. 37, 1, p. 98-129 32 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile
Global branding in a B2B setting: investigating international brand management as driver of export performancePyper, K. L. & Gounaris, S., 5 Aug 2016, 2016 Summer AMA Conference Proceedings . Chicago
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book
Pyper, K., 11 May 2018
Student thesis: Doctoral Thesis