Projects per year
Personal profile
Personal Statement
My research interests are focused in the areas of international business and international marketing, with specific emphasis on exporting, brand management, artificial intelligence (AI), intellectual property and digital innovation in the international context.
I teach across a range of different subject areas at different levels with a focus on international marketing, international business and strategic marketing. I am currently class coordinator for our MSc Strategic Global Marketing class (MK808) and teach on the MSc class - Strategic Marketing Management (MK970) and Honours class - International Business Management (MK415).
Throughout my career I have taught a wide range of other marketing and business subjects to undergraduate (UG) and postgraduate (PG) students; including, Marketing Communications in the Digital Age, Understanding Consumers and Markets, Introduction to Marketing and Entrepreneurship, the Leadership Development Programme and the Management Development Programme. I have extensive experience supervising student dissertations and projects.
Prior to my academic career, I have a decade of industry experience working for global business-to-business service firms such as Morgan Stanley, Barclays Capital and Royal Bank of Canada. I have published in leading business journals such as the International Marketing Review, the International Business Review and the Journal of Business Research and industry publications including The Financial Times. I am currently a member of the Academy of International Business and the Academy of Marketing.
I am external examiner for Kings College London for the MSc International Marketing Programme (appointment 2022-2026). I have also provided external supervision for Masters dissertations for the University of Strathclyde MBA Programme and the University of Glasgow MSc International Strategic Management Programme.
ONS accredited researcher (AR Number: 34816).
Member of the University of Strathclyde Senate.
Serve on the editorial board for the International Marketing Review (IMR).
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- 1 Similar Profiles
Projects
- 2 Finished
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EFFECTIVE EXPORTING - CRITICAL SUCCESS FACTORS ASSOCIATED WITH EFFECTIVE EXPORT PERFORMANCE THROUGH AN ANALYSIS OF SUCCESSFUL PRACTICE
Pyper, K. (Principal Investigator) & Baker, M. (Co-investigator)
1/06/16 → 18/06/18
Project: Research
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Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
Gounaris, S. (Principal Investigator), Wilson, A. (Co-investigator) & Pyper, K. (Research Co-investigator)
ESRC (Economic and Social Research Council)
1/10/13 → 11/05/18
Project: Research Studentship - Internally Allocated
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Examining the relationship between customer experience and customer loyalty in the brick-and-mortar eyewear industry
Zhu, J. & Pyper, K., 3 Jul 2023. 6 p.Research output: Contribution to conference › Proceeding › peer-review
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Employing brand governance mechanisms with export channel partners: what are the performance consequences and contingent effects?
Pyper, K. & Doherty, A. M., 31 Oct 2022, In: International Business Review. 31, 5, 18 p., 101991.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)39 Downloads (Pure)
Thesis
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Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
Pyper, K. (Author), 14 Oct 2016Student thesis: Master's Thesis
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Investigating the impact of strategic brand management on export performance in the B2B context
Pyper, K. (Author), Gounaris, S. (Supervisor) & Wilson, A. (Supervisor), 11 May 2018Student thesis: Doctoral Thesis
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International Business Review (Journal)
Pyper, K. (Peer reviewer)
2022 → …Activity: Publication peer-review and editorial work types › Journal peer review
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Journal of Business Research (Journal)
Pyper, K. (Peer reviewer)
2022 → …Activity: Publication peer-review and editorial work types › Journal peer review