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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
Branding Business & Economics
Export performance Business & Economics
Brand management Business & Economics
Brand equity Business & Economics
Marketing Business & Economics
Small and medium-sized enterprises Business & Economics
Buyers Business & Economics
Marketing capabilities Business & Economics

Projects 2013 2018

Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie

Gounaris, S., Gounaris, S., Doherty, A. M., Wilson, A. & Pyper, K. L.

ESRC (Economic and Social Research Council)

1/10/1311/05/18

Project: Research Studentship - Internally AllocatedResearch Studentship (Internally Allocated)

Research Output 2015 2016

  • 2 Conference contribution

Global branding in a B2B setting: investigating international brand management as driver of export performance

Pyper, K. L. & Gounaris, S., 5 Aug 2016, 2016 Summer AMA Conference Proceedings . Chicago

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Export performance
Branding
Brand management
Suppliers
Conceptual framework

Export to expand: a conceptual examination of branding as a deterministic parameter in export performance

Pyper, K. L., Gounaris, S. & Doherty, A. M., 27 Mar 2015, (Accepted/In press) Academy of Marketing (AM) 2015 Conference Proceedings . Helensburgh, UK, 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Export performance
Branding
Brand equity
Brand management
Small and medium-sized enterprises

Thesis

Investigating the impact of strategic brand management on export performance in the B2B context

Author: Pyper, K. L., 1 Oct 2017

Supervisor: Gounaris, S. (Supervisor) & Wilson, A. (Supervisor)

Student thesis: Doctoral Thesis