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Julius Stephan


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Personal profile

Personal Statement


I am a Doctoral Researcher and Teaching Assistant in the Department of Marketing at Strathclyde Business School. My research interests can be subsumed within the following broad categories:

- Consumer Culture Theory including the study of consumers' identity (re-)construction through consumption (practices and possessions) during important turning points in life (e.g. job loss and subsequent re-employment)

- Consumer Vulnerability in terms of (temporary) marketplace exclusion (e.g. due to financial strain)

- Branding, particularly in regards to the emotional and functional relationships consumers form, maintain and dissolve with their brands

Prior to starting my re-training as an academic researcher at Strathclyde, I worked several years as a Business Development and Sales Manager in Germany in different companies across industries.

Teaching Interests

My teaching in the department encompasses the following broad areas of the Marketing discipline: 

- Consumer Behaviour and Market Research

- Strategic Marketing in an International Context

- Integrated Marketing Communications

- Digital Marketing

- Sales Management

- Retail and Services

Education/Academic qualification

Master in Science, Marketing

Award Date: 1 Oct 2010

Bachelor of Arts, University of Sunderland

Award Date: 30 Sep 2008


"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty

Author: Stephan, J., 4 May 2020

Supervisor: Hamilton, K. (Supervisor) & Jafari, A. (Supervisor)

Student thesis: Doctoral Thesis


  • 1 Participation in conference

European Association for Consumer Research

Julius Stephan (Participant), Kathy Hamilton (Participant) & Aliakbar Jafari (Participant)

Jun 2018

Activity: Participating in or organising an event typesParticipation in conference