Jillian MacBryde

Prof, Professor, Professor of Innovation and Operations Management

  • United Kingdom

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  • 2019

    Gamifying innovation and innovating through gamification

    Shpakova, A., Dörfler, V. & MacBryde, J., 16 May 2019, Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals. Ratten, V., Jones, P., Braga, V. & Marques, C. S. (eds.). Cham: Springer, p. 183-194 12 p. (Contributions to Management Science).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review