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Jennifer Brannon Barhorst


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Fingerprint Dive into the research topics where Jennifer Brannon Barhorst is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Brand image Business & Economics
Disruption Business & Economics
Factors Business & Economics
flight Earth & Environmental Sciences
Brand experience Business & Economics
Twitter Business & Economics
social network Earth & Environmental Sciences
Influencing factors Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

  • 2 Abstract
  • 1 Conference contribution book

Everyday micro-influencers and their impact on corporate brand reputation

Barhorst, J. B., McLean, G., Brooks, J. & Wilson, A., 5 Jun 2019. 2 p.

Research output: Contribution to conferenceAbstract

Open Access
Brand reputation
Corporate brand
Social media
Open Access
social network
Service experience
Brand image
Influencing factors


Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

Author: Brannon Barhorst, J., 1 Jan 2016

Supervisor: Wilson, A. (Supervisor) & Gounaris, S. (Supervisor)

Student thesis: Doctoral Thesis


Best Paper in the Branding, Strategy and Research track .

Jennifer Brannon Barhorst (Recipient) & Alan Wilson (Recipient), 22 Mar 2017

Prize: Prize (including medals and awards)

Branding strategy
Brand experience