Personal profile

Personal Statement

I studied my PhD in Marketing at the University of Strathclyde from 2015 to 2019 (awarded in 2020) and became a full-time teaching associate in the Department of Marketing in 2018 moving to a lecturer post in 2022. My PhD focused on ancestral tourism, a form of personal heritage tourism, and developed my research interests in the areas of heritage management, tourism, and the sustainablity of natural and built heritage. My research has been been presented internationally at academic conferences in Australasia, Europe and North America.

I teach both undergraduate and postgraduate classes in marketing and tourism.  I am a member of the department’s ethics committee and the undergraduate management team. I have varied work experience including tourism and hospitality roles, consultancy and finance in both the private and public sectors, as well as academic teaching and research roles in other universities in Scotland.

Research Interests

My PhD explored a supply-side perspective of ancestral tourism within a large urban heritage organisation with theoretical contributions to the fields of personal heritage tourism, public sector heritage management, and to qualitative approaches in the study of multifaceted organisations.  

I also have an interest in sustainability, particularly in the context of tourism development and tourism markets. My current research focuses on long-distance hiking trails working on knowlegdge exchange projects in relation to the West Highland Way and the Fife Coastal Path in Scotland. These projects utilise quantitative and qualitative research and focus on both demand and supply, investigating stakeholder collaboration and destination branding to develop insights for sustainable tourism management. 

Teaching Interests

I have taught undergraduate marketing and tourism classes from 1st to Honours levels in subjects including Understanding Consumers and Markets, Marketing Communications in the Digital Age, Services and Retail Marketing, Strategic Marketing in an International Context, and Destination Marketing and Management. I also teach tourism-related classes at postgraduate level and supervise both UG and MSc dissertation students. I am currently supervising (second) both MRes and PhD researchers. I am also a fellow of the Higher Education Academy.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 15 - Life on Land
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Postgraduate Certificate in Academic Practice, University Of Strathclyde

Award Date: 1 Oct 2022

Doctor of Philosophy, Delivering ancestral tourism in an urban, heritage organisation, University Strathclyde

Award Date: 1 Apr 2020

Postgraduate Certificate in Research Methodology in Business and Management, University of Strathclyde

1 Oct 20151 Jun 2016

Award Date: 1 Jun 2016

Master of Science, MSc in Toursim with Distinction, University Strathclyde

1 Oct 200330 Sept 2004

Award Date: 1 Nov 2004

Master of Arts, MA Joint Honours Economic and Social History / History

1 Oct 19961 Jul 2000

Award Date: 1 Jul 2000


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