I studied my PhD in Marketing at the University of Strathclyde from 2015 to 2019 (awarded in 2020) and became a full-time teaching associate in the Department of Marketing in 2018 moving to a lecturer post in 2022. My PhD focused on ancestral tourism, a form of personal heritage tourism, and developed my research interests in the areas of heritage management, tourism, and the sustainablity of natural and built heritage. My research has been been presented internationally at academic conferences in Australasia, Europe and North America.

I teach both undergraduate and postgraduate classes in marketing and tourism.  I am a member of the department’s ethics committee and the undergraduate management team. I have varied work experience including tourism and hospitality roles, consultancy and finance in both the private and public sectors, as well as academic teaching and research roles in other universities in Scotland.

My PhD explored a supply-side perspective of ancestral tourism within a large urban heritage organisation with theoretical contributions to the fields of personal heritage tourism, public sector heritage management, and to qualitative approaches in the study of multifaceted organisations.  

I also have an interest in sustainability, particularly in the context of tourism development and tourism markets. My current research focuses on long-distance hiking trails working on knowlegdge exchange projects in relation to the West Highland Way and the Fife Coastal Path in Scotland. These projects utilise quantitative and qualitative research and focus on both demand and supply, investigating stakeholder collaboration and destination branding to develop insights for sustainable tourism management. 

I have taught undergraduate marketing and tourism classes from 1^st to Honours levels in subjects including Understanding Consumers and Markets, Marketing Communications in the Digital Age, Services and Retail Marketing, Strategic Marketing in an International Context, and Destination Marketing and Management. I also teach tourism-related classes at postgraduate level and supervise both UG and MSc dissertation students. I am currently supervising (second) both MRes and PhD researchers. I am also a fellow of the Higher Education Academy.