Projects per year
Personal profile
Personal Statement
Iain lectures, researches and consults in Sustainability, Marketing and Society & Business-to-Business Marketing. He is currently Professor of Marketing and Director of Research (Marketing) at the University of Strathclyde. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at the University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in Sustainable Entrepreneurship and Sustainable Market-Making and coaching Business-to-Business Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, The Management and Implementation of Fairtrade Strategy, University of Nottingham
Sept 2002 → 6 Jul 2005
Award Date: 6 Jul 2005
Bachelor of Science in Economics, Accounting and management, Cardiff University
Award Date: 6 Jul 2000
External positions
External examiner, University of Manchester
1 Jul 2021 → …
Visiting Professor, Aalto University
14 Feb 2014 → …
Associate professor, University of Bath
27 Sept 2009 → 20 Apr 2020
Senior Research Fellow, Cranfield School of Management
23 Mar 2006 → 20 Sept 2009
Visiting Fellow, University of Nottingham
16 Jul 2005 → …
Keywords
- Marketing Sustainability
- Sustainable Fashion
- Business Networks
- Sustainable markets
- Fairtrade
- Social enterprise
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Marketing-Operations interface - The role of internal social medias in improving collaboration
Davies, I. (Principal Investigator)
Project: Internally funded project
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The untold truth about B2B social media marketing
Carwright, S. (Principal Investigator) & Davies, I. (Co-investigator)
Project: Publications
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Influencing others to prevent hospitality food waste: the reception of food waste messages by hospitality employees
Pearson, N., Davies, I., Nuttall, P. & Yalabik, B., 30 Apr 2025, In: International Journal of Hospitality Management. 126, 10 p., 104042.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Unlocking resilience and performance: the dynamic impact of collaborative social media integration in operations, marketing and sales
Carwright, S., Um, J. & Davies, I., 2 Dec 2024, (E-pub ahead of print) In: Supply Chain Management: An International Journal. 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Prizes
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Most Downloaded Paper Award 2020 - Journal of Small Business Management
Davies, I. (Recipient), 13 Feb 2020
Prize: Prize (including medals and awards)
Activities
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Economic & Social Research Council (External organisation)
Davies, I. (Advisor)
24 Oct 2023Activity: Membership types › Membership of peer review panel or committee
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Complex behavioural change and designing campaigns
Davies, I. (Speaker)
30 Aug 2023Activity: Talk or presentation types › Invited talk