• United Kingdom

Accepting PhD Students

PhD projects

I am interesting in projects related to building sustainable markets, particularly using a sociology of markets lens. I am also interested in projects on sustainable luxury, fashion and food markets, as well as projects on sales and B2B networks.


Research output per year

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Personal profile

Personal Statement

Iain lectures, researches and consults in Marketing Ethics, Social Enterprise, Key Account Management and Sales. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at teh University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focusing on Sustainable Entrepreneurship and Sustainable Market-Making.

Education/Academic qualification

Doctor of Philosophy, University of Nottingham

Sep 20026 Jul 2005

Bachelor of Science in Economics, Cardiff University

External positions

Visiting Professor, Aalto University

14 Feb 2014 → …

Associate professor, University of Bath

27 Sep 200920 Apr 2020

Senior Research Fellow, Cranfield School of Management

23 Mar 200620 Sep 2009

Visiting Fellow, University of Nottingham

16 Jul 2005 → …


  • Business to Business Marketing
  • Sustainability
  • business networks
  • Sustainable markets
  • Fairtrade
  • Social enterprise

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Research Output

Children's conformity to social norms to eat healthy: a developmental perspective

Hang, H., Davies, I. & Schüring, J., 31 Jan 2020, In : Social Science and Medicine. 244, 9 p., 112666.

Research output: Contribution to journalArticle

  • Perspectives, opportunities and tensions in ethical and sustainable luxury: introduction to the thematic symposium

    Osburg, V-S., Davies, I., Yoganathan, V. & McLeay, F., 27 Mar 2020, In : Journal of Business Ethics . 10 p.

    Research output: Contribution to journalReview article