Projects per year
Personal profile
Personal Statement
Iain lectures, researches and consults in Marketing Ethics, Social Enterprise, Key Account Management and Sales. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at teh University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focusing on Sustainable Entrepreneurship and Sustainable Market-Making.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, University of Nottingham
Sep 2002 → 6 Jul 2005
Award Date: 6 Jul 2005
Bachelor of Science in Economics, Cardiff University
Award Date: 6 Jul 2000
External positions
Visiting Professor, Aalto University
14 Feb 2014 → …
Associate professor, University of Bath
27 Sep 2009 → 20 Apr 2020
Senior Research Fellow, Cranfield School of Management
23 Mar 2006 → 20 Sep 2009
Visiting Fellow, University of Nottingham
16 Jul 2005 → …
Keywords
- Business to Business Marketing
- Sustainability
- business networks
- Sustainable markets
- Fairtrade
- Social enterprise
Fingerprint
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Network
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Marketing-Operations interface - The role of internal social medias in improving collaboration
Project: Internally funded project
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BAM Award: Understanding the Sustainability of Retail Omni-Channel Supply Chains
12/03/18 → 31/08/18
Project: Projects from Previous Employment
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Influencer marketing within business-to-business organisations
Carwright, S., Liu, H. & Davies, I. A., 31 Oct 2022, In: Industrial Marketing Management. 106, p. 338-350 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)11 Downloads (Pure) -
The development of B2B social networking capabilities
Carwright, S. & Davies, I. A., 1 Oct 2022, In: Industrial Marketing Management. 106, p. 139-151 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)20 Downloads (Pure)
Prizes
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Most Downloaded Paper Award 2020 - Journal of Small Business Management
Davies, Iain (Recipient), 13 Feb 2020
Prize: Prize (including medals and awards)
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Outstanding Contribution Award 2018 - Industrial Marketing Management
Davies, Iain (Recipient), 10 Jan 2019
Prize: Prize (including medals and awards)
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Academy of Marketing (External organisation)
Iain Davies (Advisor)
1 Sep 2015 → …Activity: Membership types › Membership of peer review panel or committee
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Sales Performance Association (External organisation)
Iain Davies (Advisor)
1 May 2015 → 1 Dec 2021Activity: Membership types › Membership of committee