Iain lectures, researches and consults in Marketing Ethics, Social Enterprise, Key Account Management and Sales. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at teh University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focusing on Sustainable Entrepreneurship and Sustainable Market-Making.