Personal profile
Personal Statement
Dr Hyoje (Jay) Kim (PhD, Queensland University of Technology) joined Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim worked as an advanced data analytics consultant at a marketing research firm in Australia.
As a behavioural scientist focused on social innovation, his research investigates the drivers of social problems—such as food waste, recycling, sustainability, and economic disparity—and develops and evaluates interventions to improve societal well-being and generate positive social impact. His work examines how individuals process and respond to the information they encounter in everyday life, and how decision environments can be designed to foster positive behavioural change.
Dr Kim’s research interests include social marketing, the psychology of time, self-regulation and consumer well-being. He is committed to identifying the underlying sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic, real-world settings.
Education/Academic qualification
Doctor of Philosophy, Self-regulation and intertemporal consumer impatience, Queensland University of Technology
Award Date: 12 Mar 2020
Keywords
- Social Innovation
- Self-regulation
- Prosocial Behaviour
- Cognitive Sciences
- Decision Making
- Experimental Design
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 13 Climate Action
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Collaborations and top research areas from the last five years
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Positive self-talk-based digital mood management solution: A cross-cultural approach to enhancing mental health in Korea
An, S. (Principal Investigator), Jin, H. S. (Co-investigator), Kim, H. (Co-investigator) & Sheehan, B. (Co-investigator)
28/04/25 → …
Project: Research
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Why do quality date labels encourage food waste? A dual-account of label-based consumer food waste
Kim, H. (Principal Investigator), Jin, H. S. (Co-investigator) & Janiszewski, C. (Co-investigator)
3/02/25 → …
Project: Internally funded project
Research output
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Repetition-based impairment effects: when advertising repetition reduces recognition memory for competitor brands
Jin, H. S., Weeks, C., Whang, Y.-O., Kim, H., Martin, B. & Pontes, N., 15 Dec 2025, In: European Journal of Marketing. 59, 13, p. 120-145 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure) -
When it is relevant, I feel grateful: relevant organizational support drives employee customer orientation
Kim, H. J., Beatson, A., Sheehan, B., Johnston, K., Fazal-e-Hasan, S., Ban, J. & Muurlink, O., 29 Oct 2025, In: Journal of Managerial Psychology. 40, 8, p. 1018-1031 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Downloads (Pure)
Prizes
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2025/26 ISP Joint PhD Cluster Studentship
Mcdougall, N. (Recipient), Kim, H. (Recipient) & Backhaus, C. (Recipient), 2025
Prize: Prize (including medals and awards)
Activities
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Workshops on behavioural change for social innovation
Kim, H. (Presenter)
24 Nov 2025Activity: Public Engagement and Outreach › Education Outreach
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Making ‘ugly’ attractive: Can the way in which imperfect fruit & vegetables are presented reduce ‘ugly’ food waste?
Kim, H. (Speaker), Manimont, G. (Speaker) & Memery, J. (Speaker)
29 Oct 2025Activity: Presenting or Organising an Event › Conference, workshop, seminar or course