Graeme McLean

Professor, Prof

  • United Kingdom

Accepting PhD Students

PhD projects

I am interested in students exploring the role of technology such as the mobile device, augmented reality, social media in consumer decision making and delivering services.

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  • 2021

    Digital Marketing Fundamentals

    McLean, G., 31 Jul 2021, 3rd ed. London.

    Research output: Book/ReportBook

  • Digital Marketing Fundamentals 4th Edition

    McLean, G., 1 Jul 2021, 4th ed.

    Research output: Book/ReportBook

  • 2019

    Digital Marketing Fundamentals

    McLean, G., 1 Jul 2019, 2nd ed. London.

    Research output: Book/ReportBook

  • 2018

    Digital Marketing Fundamentals

    McLean, G., 1 Jul 2018, 1st ed. London.

    Research output: Book/ReportBook