Projects per year
Search results
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Finished
Virtual Reality, Augmented Reality and Social Media... Is technology the gateway for destination tourism
McLean, G. & Alyahya, M.
1/12/19 → 31/05/22
Project: Research
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Investigating the lasting impact of Augmented Reality - is it all just a fad?
McLean, G. & Barhorst, J.
1/08/19 → 1/08/21
Project: Research
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AR: Exploring the role of Augmented Reality on favourable Marketing Outcomes
McLean, G., Barhorst, J., Mack, R., Shah, E. & Mac, R.
1/10/18 → 31/01/20
Project: Research
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Investigating the use of marketing automation on customer relationships within the Scottish financial industry
Alexander, M., McLean, G. & Lehto, S.
1/10/18 → 1/10/21
Project: Research - Studentship
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An investigation into the role of 'Time-Of-Day' Marketing in enhancing experiential value in service customer journeys
Alexander, M., McLean, G. & Young, N.
1/10/18 → 1/10/21
Project: Internally funded project
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Examining the role of AI powered voice assistants - implications for marketers
McLean, G. & Osei-Frimpong, K.
31/08/18 → 31/07/21
Project: Non-funded project
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Crushing myths, sharing truths: Social media marketing and its relevance for business-to-business relationships
Karampela, M., Lacka, E. & McLean, G.
3/05/18 → 3/05/18
Project: Knowledge Exchange (Conference / Seminar Hosting)
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Shopping in the digital Age: Examining the role of augmented reality on the in-store customer experience
1/05/18 → 1/05/20
Project: Research
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Mobile Applications and Consumer Behaviour
McLean, G., Al Nabhani, K. T. S., Osei-Frimpong, K. & Marriott, H.
1/12/17 → 31/08/19
Project: Research
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The role of Live chat as a customer service tool: The use of live chat, the experience with live chat and the outcomes of live chat
McLean, G. & Osei-Frimpong, K.
5/12/16 → 31/07/20
Project: Non-funded project
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Mobile Applications and the Customer Experience
McLean, G., Wilson, A. & Al Nabhani, K. T. S.
1/11/16 → 8/01/18
Project: Research
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ANALYSIS OF NEW LUXURY, SOCIETAL CHANGES AND IMPLICATIONS FOR THE MARKETING OF AUTOMOTIVE PREMIUM BRANDS AT THE BEGINNING OF THE 21st CENTURY
Adam, N. & McLean, G.
1/10/15 → 1/10/18
Project: Projects from Previous Employment