Photo of Graeme McLean

Graeme McLean

Dr

  • United Kingdom

Accepting PhD Students

  • 13 Citations
20152018
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Personal profile

Personal Statement

My research and teaching interests lie within services marketing, customer experience and digital technologies. In particuar I am interested in exploring the online customer experience. I actively explore the role of new technology and its implications for marketing (digital marketing) and in particular how technology influences services.

Before joining the department of marketing, I studied at both undergraduate and postgraduate level at The University of Strathclyde where I obtained my PhD. I have worked in numerous marketing and consultancy roles and was previously a Lecturer in Marketing at The University of the West of Scotland. 

I have presented at a number of international academic conferences in countries such as China, Italy, Denmark and Portugal. 

 

Expertise & Capabilities

Customer Service, Customer Experience, Digital Marketing

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2018

Crushing myths, sharing truths: Social media marketing and its relevance for business-to-business relationships

Karampela, M., Lacka, E. & McLean, G.

3/05/183/05/18

Project: Knowledge Exchange (Conference / Seminar Hosting)

Research Output 2015 2018

  • 13 Citations
  • 7 Paper
  • 6 Article
  • 4 Conference contribution
Mobile applications
Customer experience
Retailers
Mobile commerce
Structural equation modeling

Examining attitudes towards M-commerce applications… What does it mean for retailers?

McLean, G., Osei-Frimpong, K. & Al-Nabhani, K. 30 May 2018 (Accepted/In press) Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Vol. 58, 11 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. 2018)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Retailers
Mobile commerce
Customer attitude
Longitudinal study
Return on investment

Thesis