Projects per year
My research and teaching interests lie within services marketing, customer experience and digital technologies. In particuar I am interested in exploring the online customer experience. I actively explore the role of new technology and its implications for marketing (digital marketing) and in particular how technology influences services.
Before joining the department of marketing, I studied at both undergraduate and postgraduate level at The University of Strathclyde where I obtained my PhD. I have worked in numerous marketing and consultancy roles and was previously a Lecturer in Marketing at The University of the West of Scotland.
I have presented at a number of international academic conferences in countries such as China, Italy, Denmark and Portugal.
Expertise & Capabilities
Customer Service, Customer Experience, Digital Marketing
Crushing myths, sharing truths: Social media marketing and its relevance for business-to-business relationships
3/05/18 → 3/05/18
Project: Knowledge Exchange (Conference / Seminar Hosting)
Research Output per year
Research output: Contribution to journal › Article
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Examining the online customer experience during a utilitarian search for online business advisory information and servicesAuthor: McLean, G., 1 Oct 2015
Student thesis: Doctoral Thesis