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Graeme McLean


  • United Kingdom

Accepting PhD Students

  • 13 Citations
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Personal profile

Personal Statement

My research and teaching interests lie within services marketing, customer experience and digital technologies. In particuar I am interested in exploring the online customer experience. I actively explore the role of new technology and its implications for marketing (digital marketing) and in particular how technology influences services.

Before joining the department of marketing, I studied at both undergraduate and postgraduate level at The University of Strathclyde where I obtained my PhD. I have worked in numerous marketing and consultancy roles and was previously a Lecturer in Marketing at The University of the West of Scotland. 

I have presented at a number of international academic conferences in countries such as China, Italy, Denmark and Portugal. 


Expertise & Capabilities

Customer Service, Customer Experience, Digital Marketing

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2018

Crushing myths, sharing truths: Social media marketing and its relevance for business-to-business relationships

Karampela, M., Lacka, E. & McLean, G.


Project: Knowledge Exchange (Conference / Seminar Hosting)

Research Output 2015 2018

  • 13 Citations
  • 7 Paper
  • 6 Article
  • 4 Conference contribution
Mobile applications
Customer experience
Mobile commerce
Structural equation modeling

Examining attitudes towards M-commerce applications… What does it mean for retailers?

McLean, G., Osei-Frimpong, K. & Al-Nabhani, K. 30 May 2018 (Accepted/In press) Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Vol. 58, 11 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. 2018)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mobile commerce
Customer attitude
Longitudinal study
Return on investment