Personal profile
Teaching Interests
The courses that he teaches include:
- Marketing Management
- Marketing Principles
- Strategic Marketing
- B2B – Industrial Marketing
- Sales Management
- Product Policy
- New Product Development and Innovation
- International Marketing
Research Interests
His research interests include
- Deletion of Products & Services
- Adoption & Diffusion of Innovation
- Development of New Products
- Pricing Strategies
- Branding
- Marketing & Sales Relationships
- B2B Marketing
- International Marketing Strategy
External positions
Visiting Professor of Marketing, National Technical University of Athens
1 Sep 1993 → 30 Jun 1998Professor of Marketing, Athens University of Economics & Business
15 Jul 1990 → 31 Aug 2016Associate Professor of Marketing, Athens University of Economics & Business
2 Jan 1986 → 14 Jul 1990Fingerprint Dive into the research topics where George Avlonitis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 7 Similar Profiles