Personal profile
Teaching Interests
The courses that he teaches include:
- Marketing Management
- Marketing Principles
- Strategic Marketing
- B2B – Industrial Marketing
- Sales Management
- Product Policy
- New Product Development and Innovation
- International Marketing
Research Interests
His research interests include
- Deletion of Products & Services
- Adoption & Diffusion of Innovation
- Development of New Products
- Pricing Strategies
- Branding
- Marketing & Sales Relationships
- B2B Marketing
- International Marketing Strategy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Visiting Professor of Marketing, National Technical University of Athens
1 Sep 1993 → 30 Jun 1998
Professor of Marketing, Athens University of Economics & Business
15 Jul 1990 → 31 Aug 2016
Associate Professor of Marketing, Athens University of Economics & Business
2 Jan 1986 → 14 Jul 1990
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