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George Avlonitis


  • United Kingdom

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Personal profile

Teaching Interests

The courses that he teaches include:

  • Marketing Management
  • Marketing Principles
  • Strategic Marketing
  • B2B – Industrial Marketing
  • Sales Management
  • Product Policy
  • New Product Development and Innovation
  • International Marketing


Research Interests

His research interests include

  • Deletion of Products & Services
  • Adoption & Diffusion of Innovation
  • Development of New Products
  • Pricing Strategies
  • Branding
  • Marketing & Sales Relationships
  • B2B Marketing
  • International Marketing Strategy

External positions

Visiting Professor of Marketing, National Technical University of Athens

1 Sep 199330 Jun 1998

Professor of Marketing, Athens University of Economics & Business

15 Jul 199031 Aug 2016

Associate Professor of Marketing, Athens University of Economics & Business

2 Jan 198614 Jul 1990

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