George Avlonitis


  • United Kingdom

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Personal profile

Teaching Interests

The courses that he teaches include:

  • Marketing Management
  • Marketing Principles
  • Strategic Marketing
  • B2B – Industrial Marketing
  • Sales Management
  • Product Policy
  • New Product Development and Innovation
  • International Marketing


Research Interests

His research interests include

  • Deletion of Products & Services
  • Adoption & Diffusion of Innovation
  • Development of New Products
  • Pricing Strategies
  • Branding
  • Marketing & Sales Relationships
  • B2B Marketing
  • International Marketing Strategy

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

External positions

Visiting Professor of Marketing, National Technical University of Athens

1 Sep 199330 Jun 1998

Professor of Marketing, Athens University of Economics & Business

15 Jul 199031 Aug 2016

Associate Professor of Marketing, Athens University of Economics & Business

2 Jan 198614 Jul 1990


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