Projects per year
Personal profile
Personal Statement
Alexander “Freddie” Holliman is a design researcher and teaching associate at the University of Strathclyde in the Department of Design, Manufacturing and Engineering Management (DMEM) completing a PhD in Design Management. A product / industrial designer by training, his research interests include design process and the multifarious factors that influence them; the development of novel design processes; design education; product aesthetics; and the integration of AI tools into the design process. Freddie teaches various design-related subjects including design sketching, design techniques, design history and aesthetics.
Keywords
- Design
- Product Design
- Industrial Design
- Design Management
- Design Planning
- Resource Planning
- Resource Management
- Project Management
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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UDLA 2527 University of Strathclyde | McGowan, Reiss
Rodgers, P. (Principal Investigator), Holliman, F. (Co-investigator) & McGowan, R. (Research Co-investigator)
EPSRC (Engineering and Physical Sciences Research Council)
1/10/25 → 1/04/29
Project: Research Studentship - Internally Allocated
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Digital Dairy Chain Innovation Voucher: Visualising Dairy Value Chains
Brisco, R. (Principal Investigator) & Holliman, F. (Principal Investigator)
1/04/25 → 31/07/25
Project: Knowledge Exchange
Research output
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What's taking so long? A collaborative method of collecting designers' insight into what factors increase design effort levels in projects
Holliman, A., Thomson, A., Hird, A. & Wilson, N., 11 Sept 2020, In: AI EDAM - Artificial Intelligence for Engineering Design, Analysis and Manufacturing. 34, 3, p. 341-362 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)29 Downloads (Pure) -
Assessing the understanding of intellectual property implications of AI use in product design undergraduates
Holliman, A., Brisco, R. & Gunn, K., 12 Sept 2025, Proceedings of the International Conference on Engineering and Product Design Education (E&PDE 2025). Bohemia, E., Buck, L. & Grierson, H. (eds.). Glasgow, p. 421-426 6 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book
Open Access
Datasets
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Engineering Research Project Planning Processes IDEF Models
Holliman, A. F. (Creator), University of Strathclyde, 15 Dec 2016
DOI: 10.15129/18ed2295-5b9b-4881-9580-8b3ac2fd1940
Dataset
Thesis
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Identifying and modelling design effort influencing factors in product design company projects
Holliman, A. F. (Author), 2 May 2024Student thesis: Doctoral Thesis
Activities
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The Bookbinding Workshop
Marji, H. T. (Chair) & Holliman, F. (Organiser)
19 Nov 2025Activity: Presenting or Organising an Event › Conference, workshop, seminar or course
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The Printmaking Workshop Series: 02
Marji, H. T. (Chair), Shepherd, N. (Chair) & Holliman, F. (Organiser)
5 Nov 2025 → 12 Nov 2025Activity: Presenting or Organising an Event › Conference, workshop, seminar or course