Personal profile

Personal Statement

Alexander “Freddie” Holliman is a design researcher and teaching associate at the University of Strathclyde in the Department of Design, Manufacturing and Engineering Management (DMEM) completing a PhD in Design Management. A product / industrial designer by training, his research interests include design process and the multifarious factors that influence them; the development of novel design processes; design education; product aesthetics; and the integration of AI tools into the design process. Freddie teaches various design-related subjects including design sketching, design techniques, design history and aesthetics.


  • Design
  • Product Design
  • Industrial Design
  • Design Management
  • Design Planning
  • Resource Planning
  • Resource Management
  • Project Management


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