Projects per year
Personal profile
Personal Statement
Dr Fiona McKay is a Lecturer in Journalism, Media and Communication at the University of Strathclyde. Her research has a strong interdisciplinary focus at the intersection of gender, media, politics, and journalistic practice. Dr McKay’s research interests include a gendered focus on representation in the media, media and political communication, and journalistic practice. She has published articles on the press treatment of Nicola Sturgeon, press discourses amid the 2016 EU Referendum and the mediated representation of female leaders and the “double bind”. More recently, she has completed research on the experiences of female journalists in Scotland and EDI initiatives in the creative industries.
Dr McKay welcomes those interested in pursuing doctoral studies with an intersectional focus on gender and/or minoritised identities in journalism, in particular media representations of gender in journalism and gendered journalistic experiences. She has experience of qualitative methods and approaches relating to interviews/focus group and textual analysis (critical discourse analysis, thematic analysis, qualitative content analysis). Having also worked as journalist for several years, she also welcomes projects that focus on journalistic practice and ethics.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Pass the Mic Election Monitoring (for Equal Media and Culture Centre Scotland)
Boyle, K. (Principal Investigator), Higgins, M. (Co-investigator) & McKay, F. (Co-investigator)
7/06/24 → 30/08/24
Project: Research
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2024 General Election: Mansplaining the election in Scotland
Boyle, K., McKay, F. & House, M., 20 Nov 2024Research output: Non-textual form › Blog Post
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2024 General Election: The Findings
Boyle, K., House, M., McKay, F. & Higgins, M., 20 Nov 2024Research output: Non-textual form › Blog Post
Thesis
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Media representations of gender in the Scottish public sphere in the context of the 2014 independence referendum
McKay, F. (Author), Higgins, M. (Supervisor) & Shephard, M. P. (Supervisor), 20 Mar 2018Student thesis: Doctoral Thesis
Activities
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Obstacles and Opportunities: EDI for Women in Journalism, Scotland
McKay, F. (Speaker)
14 Feb 2024Activity: Talk or presentation types › Invited talk
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UK Covid Inquiry: Reaction to Sturgeon's tears 'can be read through sexist lens'
McKay, F. (Recipient)
4 Feb 2024Activity: Public Engagement and Outreach › Media Participation