Esraa Karam Moharam Abdellatif - Research output - University of Strathclyde

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2 Conference contribution book
2 Paper
1 Article

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2019
Customer Engagement Marketing (CEM) framework: a strategic perspective
Karam, E., Alexander, M. & Kumar, V., 13 Jun 2019. 2 p.
Research output: Contribution to conference › Paper › peer-review

Open Access
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115 Downloads (Pure)
2018
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation
Karam , E. & Alexander, M., 14 Jun 2018, p. 208-213. 6 p.
Research output: Contribution to conference › Paper › peer-review

Open Access
File
91 Downloads (Pure)