Esraa Karam Moharam Abdellatif

MSc, BSc, Pg(Dip), Pg(Cert), Ms

20142019
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Personal profile

Personal Statement

I am currently a PhD student at the Department of Marketing at University of Strathclyde since October 2016 and acting as a chair for the Doctoral Researchers Group at the University of Strathclyde.

Additionally, I am an assistant lecturer at Cairo University where I got my BA of Commerce from Faculty of Commerce in July 2011 and my MSc. in Business Administration in December 2014 in the consumer behaviour track. Currently, I am undertaking my PhD in 'Customer Engagement Marketing'. 

My research interests include topics within the service marketing domain especially Customer Engagement, Service-Dominant Logic and Relationship Marketing as well as the consumer behaviour track.

I also act as a tutor for a variety of subjects that are closely related to my research and teaching interests. 

Research Interests

Consumer Behaviour; Service Marketing; Customer Engagement; Relationship Marketing; Service Dominant Logic 

Teaching Interests

I have been nominated for the Strathclyde Teaching Excellence Awards twice in  2018 and 2019. I have experience in teaching the following classes: Marketing Principles; Marketing Research; Promotion and Marketing Communication; Public Administration; Sales Management; Purchasing and Storage; Introduction to Business; Management and Organizing; Human Resources Management. Currently, I am undertaking the necessary modules to be a fellow of the Higher Education Academy (HEA).

Academic / Professional qualifications

Research Methodology; Quantitative and Qualitative Analysis; Statistics; SPSS; Lecturing; Critical Thinking; Proposal Writing; Academic Writing; Data Collection; Data Analysis; Interpersonal and Communicatin Skills; Presentation Skills; Time Management; Problem Solving; Project Planning and Co-ordination
 
 
 

Education/Academic qualification

Master of Business Administration, Cairo University

1 Jul 20131 Oct 2014

Bachelor of Commerce, Cairo University

1 Oct 20071 Jun 2011

External positions

Assistant Lecturer at Business Administration Department, Cairo University

5 Apr 20121 Oct 2016

Fingerprint Dive into the research topics where Esraa Karam Moharam Abdellatif is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Customer engagement Business & Economics
Marketing Business & Economics
Conceptual framework Business & Economics
Factors Business & Economics
Mobile services Business & Economics
Switching behavior Business & Economics
Egypt Business & Economics
Customer retention Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

  • 2 Conference contribution book
  • 2 Paper

Customer Engagement Marketing (CEM) framework: a strategic perspective

Karam, E., Alexander, M. & Kumar, V., 13 Jun 2019. 2 p.

Research output: Contribution to conferencePaper

Open Access
File
Customer engagement
Marketing
Marketing function
Planning
Marketers
Open Access
File
Customer engagement
Marketing

Prizes

Strathclyde Teaching Excellence Award Nomination 2018

Esraa Karam Moharam Abdellatif (Recipient), 11 May 2018

Prize: Prize (including medals and awards)

Strathclyde Teaching Excellence Award Nomination 2019

Esraa Karam Moharam Abdellatif (Recipient), 10 May 2019

Prize: Prize (including medals and awards)

Activities 2008 2019

  • 7 Participation in conference
  • 6 Participation in workshop, seminar, course
  • 1 Visiting an external academic institution

Marketing Research Camp 2019

Esraa Karam (Participant)
8 Jul 20199 Jul 2019

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

1st Doctoral School Multidisciplinary Symposium 2019

Esraa Karam (Chair), Stephen Ugwuanyi (Chair)
10 Jun 2019

Activity: Participating in or organising an event typesParticipation in conference