Esraa Karam Moharam Abdellatif

MSc, BSc, Pg(Dip), Pg(Cert), Ms

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Personal profile

Personal Statement

I am currently a PhD student at the Department of Marketing at University of Strathclyde since October 2016 and acting as a chair for the Doctoral Researchers Group at the University of Strathclyde.

Additionally, I am an assistant lecturer at Cairo University where I got my BA of Commerce from Faculty of Commerce in July 2011 and my MSc. in Business Administration in December 2014 in the consumer behaviour track. Currently, I am undertaking my PhD in 'Customer Engagement Marketing'. 

My research interests include topics within the service marketing domain especially Customer Engagement, Service-Dominant Logic and Relationship Marketing as well as the consumer behaviour track.

I also act as a tutor for a variety of subjects that are closely related to my research and teaching interests. 

Research Interests

Consumer Behaviour; Service Marketing; Customer Engagement; Relationship Marketing; Service Dominant Logic 

Teaching Interests

I have experience in teaching the following classes: Marketing Principles; Marketing Research; Promotion and Marketing Communication; Public Administration; Sales Management; Purchasing and Storage; Introduction to Business; Management and Organizing; Human Resources Management. I have been nominated for the Strathclyde Teaching Excellence Awards 2018. Currently, I am undertaking the necessary modules to be a fellow of the Higher Education Academy (HEA).

Academic / Professional qualifications

Research Methodology; Quantitative and Qualitative Analysis; Statistics; SPSS; Lecturing; Critical Thinking; Proposal Writing; Academic Writing; Data Collection; Data Analysis; Interpersonal and Communicatin Skills; Presentation Skills; Time Management; Problem Solving; Project Planning and Co-ordination

Education/Academic qualification

Master of Business Administration, Cairo University

1 Jul 20131 Oct 2014

Bachelor of Commerce, Cairo University

1 Oct 20071 Jun 2011

External positions

Assistant Lecturer at Business Administration Department, Cairo University

5 Apr 20121 Oct 2016

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2014 2018

  • 2 Conference contribution
  • 1 Paper
Open Access
Customer engagement

Investigating customer engagement behavior and its impact on customer engagement value: a conceptual framework

Karam, E., Apr 2015, Proceedings of 4th European Business Research Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Customer engagement
Conceptual framework
Customer knowledge
Structural equation modeling


Nominated for Strathclyde Teaching Excellence Awards 2018

Esraa Karam Moharam Abdellatif (Recipient), 11 May 2018

Prize: Prize (including medals and awards)

Activities 2008 2018

  • 6 Participation in conference
  • 5 Participation in workshop, seminar, course
  • 1 Visiting an external academic institution

Georgia State University

Esraa Karam Moharam Abdellatif (Visiting researcher)
11 Sep 2018

Activity: Visiting an external institution typesVisiting an external academic institution

Apply design thinking to your research

Esraa Karam Moharam Abdellatif (Participant)
27 Jun 2018

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course