Research Output per year
I am currently a PhD student at the Department of Marketing at University of Strathclyde since October 2016.
Additionally, I am an assistant lecturer at Cairo University where I got my BA of Commerce from Faculty of Commerce in July 2011 and my MSc. in Business Administration in December 2014 in the consumer behaviour track. Currently, I am undertaking my PhD in 'Customer Engagement Marketing'.
My research interests include topics within the service marketing domain especially Customer Engagement, Service-Dominant Logic and Relationship Marketing as well as the consumer behaviour track. I also act as a tutor for a variety of subjects that are closely related to my research and teaching interests.
Consumer Behaviour; Service Marketing; Customer Engagement; Relationship Marketing; Service Dominant Logic
I have experience in teaching the following classes: Marketing Principles; Marketing Research; Promotion and Marketing Communication; Public Administration; Sales Management; Purchasing and Storage; Introduction to Business; Management and Organizing; Human Resources Management. I have been nominated for the Strathclyde Teaching Excellence Awards 2018. Currently, I am undertaking the necessary module to be a fellow of the Higher Education Academy.
Academic / Professional qualifications
Master of Business Administration, Cairo University
1 Jul 2013 → 1 Oct 2014
Bachelor of Commerce, Cairo University
1 Oct 2007 → 1 Jun 2011
Assistant Lecturer at Business Administration Department, Cairo University5 Apr 2012 → 1 Oct 2016
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulationKaram , E. & Alexander, M. 14 Jun 2018 p. 208-213 6 p.
Research output: Contribution to conference › Paper
Investigating customer engagement behavior and its impact on customer engagement value: a conceptual frameworkKaram , E. Apr 2015 Proceedings of 4th European Business Research Conference.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Activities per year
Activity: Participation in conference