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Personal profile

Personal Statement


Hi, my name is Eleanor Shaw and I am Professor of Entrepreneurship and Head of the Hunter Centre for Entrepreneurship. I joined the University in 2001 originally with the Department of Marketing before joining the HCE in 2012 and becoming Head in 2013. I gained my doctorate from the University of Glasgow in 1997. This research examined the use of networks in the growth of small creative firms and, over the years, I have built upon this research interest to explore the role of both financial and non-financial capital in the setting up and growing of small and medium sized firms (SMEs). Before joining Strathclyde I worked at Durham University Business School where I was Director of their Masters in Entrepreneurship Programme.

In my position as Head of the Hunter Centre for Entrepreneurship (HCE), my job is to lead the strategic direction of the HCE and to work with my colleagues to ensure that our research about entrepreneurship, enterprise, innovation and creativity is relevant to the learning experiences for our students; has impact and relevance for entrepreneurial organisations and can be used to inform the development of policies supportive of a more entrepreneurial society.

Complimenting my research and teaching responsibilities, I sit on Foundation Scotland’s Impact and Innovation Committee, I am a director of a Newcastle-based consultancy firm and I hold a Research Associate position with the New Zealand Centre for Social Innovation at Massey University. I am passionate about engaging in research which can generate broader societal benefits and, as an engaged researcher, I am committed to providing evidence based research and the design and delivery of high impact learning experiences for learners at all levels including undergraduates, doctoral researchers and executive and business owner clients.

Research Interests

My research interests lie in the area of entrepreneurial capital, creative industries, entrepreneurial diversity and firm growth. I am interested in engaged research which is of value to teaching, engagement with small and entrepreneurial firms and relevant to informing the development of economic and social policy in the areas of enterprise, innovation and creativity. Most recently I have been researching entrepreneurial philanthropy: the active redistributin of wealth by entrepreneurs for socially and environmentally motivated purposes.

Industrial Relevance

Throughout my career as an entrepreneurtial researcher and lecturer, I have maintained great relationships and partnershisp with small and medium sized firms and the organisations which support them. I have sat on the boards of a number of small, entrepreneurial organisations, including social ventures and throughout my research work I have actively enagged with small firms, discussing with them and advising them on matters relating to their collaboration, sustainability and growth. 

Expertise & Capabilities

I am an experienced entrepreneurship researcher and educator having worked in higher education for circa 25 years. I have worked with all types of clients including undergraduate students, post graduate taught and research students; doctoral researchers and small and medium sized firms at all stages: nascent, developing and growing.


Teaching Interests

I am passionate about working with students to help them realise their entrepreneurial potential. I enjoy teaching entrepreneurial marketing which offers an alternative view on how small, entrepreneurial firms can engage with their customers often by initially discovering an innovation or product or service improvement. I lead the final year class on Issues and Trends in Entrepreneurship which explores key changes in the environment and discusses with students the implications of these for entrepreneurial firms. I also teach on various research methods classes particularly advising on qualitative methodologies and the design and analysis of case studies.

Education/Academic qualification

Doctor of Philosophy, University of Glasgow

Award Date: 1 Jan 1997

Master of Arts, University of Glasgow

Award Date: 1 Jan 1990


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