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Personal profile

Personal Statement

Professor Eleanor Shaw is an Associate Principal with responsibility for the University’s entrepreneurship strategy, 'Strathclyde Inspire'. She is also Director of Strathclyde Doctoral School.

Eleanor joined Strathclyde in 2001 first, with the Department of Marketing before joining the HCE in 2012 of which she become Head in 2013. She went on to become Vice Dean for Knowledge Exchange and Senior Vice Dean of Strathclyde Business School. In January 2020, Eleanor became an Associate Principal and joined the University’s Executive Team.
Eleanor’s research is focused on the practice of entrepreneurial networking and the relationship between this and firm growth. She is particularly interested in entrepreneurial diversity and her work on women’s entrepreneurship, graduate entrepreneurship, social entrepreneurship and creative entrepreneurship is published in leading journals including Journal of Business Venturing, Entrepreneurship, Theory & Practice, Human Relations and International Small Business Journal. Eleanor’s research has been funded by the ESRC and EPSRC as well as a range of private sector organisations including Barclays and agencies including Scottish Enterprise, the Cabinet Office and Glasgow City Council. She is currently a Co-I of the ESRC-funded ProPEL Hub (Productivity Outcomes of workplace Practice, Engagement and Learning) - a major new initiative designed to support improvements in productivity through enhanced workplace practice and employee engagement that is also supported by CIPD.

Eleanor is an inclusive entrepreneurial leader with more than 25years of experience of enhancing business growth through encouraging founders to realise the benefits of liberation and of working on rather than in their business. She is co-designer of the Growth Advantage Programme (GAP) - a leadership and growth programme for ambitious entrepreneurs committed to growing their business through innovation, a commitment to values and an inclusive leadership style. GAP was recently fully endorsed by the ScaleUp Institute and is one of only two leadership programmes in the UK to be designed and delivered by faculty and entrepreneurs.

Complimenting her research and teaching interests, Eleanor sits on the Council of the Chartered Association of Business Schools (CABs), the Small Business Charter (SBC) Management Board, the People, Talent and Leadership Committee, ScaleUp Institute and is a trustee of the Beatson Cancer Charity.


Research Interests

My research interests lie in the area of entrepreneurial capital, creative industries, entrepreneurial diversity and firm growth. I am interested in engaged research which is of value to teaching, engagement with small and entrepreneurial firms and relevant to informing the development of economic and social policy in the areas of enterprise, innovation and creativity. Most recently I have been researching entrepreneurial philanthropy: the active redistributin of wealth by entrepreneurs for socially and environmentally motivated purposes.

Industrial Relevance

Throughout my career as an entrepreneurtial researcher and lecturer, I have maintained great relationships and partnershisp with small and medium sized firms and the organisations which support them. I have sat on the boards of a number of small, entrepreneurial organisations, including social ventures and throughout my research work I have actively enagged with small firms, discussing with them and advising them on matters relating to their collaboration, sustainability and growth. 

Expertise & Capabilities

I am an experienced entrepreneurship researcher and educator having worked in higher education for circa 25 years. I have worked with all types of clients including undergraduate students, post graduate taught and research students; doctoral researchers and small and medium sized firms at all stages: nascent, developing and growing.


Teaching Interests

I am passionate about working with students to help them realise their entrepreneurial potential. I enjoy teaching entrepreneurial marketing which offers an alternative view on how small, entrepreneurial firms can engage with their customers often by initially discovering an innovation or product or service improvement. I lead the final year class on Issues and Trends in Entrepreneurship which explores key changes in the environment and discusses with students the implications of these for entrepreneurial firms. I also teach on various research methods classes particularly advising on qualitative methodologies and the design and analysis of case studies.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor of Philosophy, University of Glasgow

Award Date: 1 Jan 1997

Master of Arts, University of Glasgow

Award Date: 1 Jan 1990


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