Projects per year
I'm a PhD student at the Department of Marketing, University of Strathclyde. Further, I'm a lecturer at the Department of Marketing Management, University of Sri Jayewardenepura, Sri Lanka. I obtained B.Sc. in Marketing Management (Special) degree from University of Sri Jayewardenepura in 2011 and completed MBA at the Postgraduate Institute of Management, University of Sri Jayewardenepura in 2015.
My research interests include consumer ethics, consumer culture, consumer identity, social media and social marketing.
Master of Business Administration, University of Sri Jayewardenepura
Award Date: 30 Jun 2015
Bachelor of Science, University of Sri Jayewardenepura
Award Date: 11 Oct 2011
Lecturer, University of Sri Jayewardenepura2013 → …
Projected and Perceived Image of Sri Lanka as a Tourist Destination from Recreational and Leisure Travellers’ Perspectives
Rathnayake, D. T., Chandralal, L. & Jayawickrama, D.
1/01/16 → …
Project: Projects from Previous Employment
Religious orientation and alcohol purchase intention: an empirical investigation of Sri Lankan male consumersChathuranga, B. T. K. & Rathnayake, D. T., 31 Dec 2020, In: Vidyodaya Journal of Management. 6, 2, p. 53-72 20 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile
An investigation of social media users' awareness on IP rights and IP violations: a case of Sri Lankan Facebook usersRathnayake, T. H. & Rathnayake, D. T., 1 Feb 2019, p. 57-58. 2 p.
Research output: Contribution to conference › Abstract › peer-review