Dilan Tharindu Rathnayake

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Personal profile

Personal Statement

I am a doctoral researcher at the Department of Marketing, University of Strathclyde. I am also a lecturer at the Department of Marketing Management, University of Sri Jayewardenepura, Sri Lanka. I obtained B.Sc. in Marketing Management (Special) degree from University of Sri Jayewardenepura in 2011 and completed MBA at the Postgraduate Institute of Management, University of Sri Jayewardenepura in 2015.

My doctoral research primarily focuses on the identity formation on social networks and attempts to understand how the influencer-follower interaction contributes to the identity formation of mega-influencers on social media.

Research Interests

I'am a passionate consumer researcher and my research interests include:

  • Consumer Culture
  • Consumer Identity
  • Social Networks and Social Media
  • Consumer Ethics

Teaching Interests

I have taught various modules in both undergraduate and postgraduate levels at University of Sri Jayewardenepura, Sri Lanka. I also conduct tutorials for undergraduates at Strathclyde Business School. My teaching interests include:

  • Consumer Behavior
  • Marketing Research
  • Product and Brand Management
  • Marketing Management

Academic / Professional qualifications

Postgraduate Certificate (PgCert) - Research Methodology in Business and Management, University of Strathclyde, Glasgow, 2019 - 2021

Master of Business Administration (MBA), Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka, 2013-2015

B.Sc. Marketing Management, University of Sri Jayewardenepura, Sri Lanka, 2007-2011

Academic / Professional qualifications

Associate Fellow of the Higher Education Academy

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Master of Business Administration, University of Sri Jayewardenepura

Award Date: 30 Jun 2015

Bachelor of Science, University of Sri Jayewardenepura

Award Date: 11 Oct 2011

External positions

Lecturer, University of Sri Jayewardenepura

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