Projects per year
I am a doctoral researcher at the Department of Marketing, University of Strathclyde. I am also a lecturer at the Department of Marketing Management, University of Sri Jayewardenepura, Sri Lanka. I obtained B.Sc. in Marketing Management (Special) degree from University of Sri Jayewardenepura in 2011 and completed MBA at the Postgraduate Institute of Management, University of Sri Jayewardenepura in 2015.
My doctoral research primarily focuses on the identity formation on social networks and attempts to understand how the influencer-follower interaction contributes to the identity formation of mega-influencers on social media.
- Consumer Culture
- Consumer Identity
- Social Networks and Social Media
- Consumer Ethics
- Consumer Behavior
- Marketing Research
- Product and Brand Management
- Marketing Management
Master of Business Administration, University of Sri Jayewardenepura
Award Date: 30 Jun 2015
Bachelor of Science, University of Sri Jayewardenepura
Award Date: 11 Oct 2011
Lecturer, University of Sri Jayewardenepura
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Projected and Perceived Image of Sri Lanka as a Tourist Destination from Recreational and Leisure Travellers’ Perspectives
Rathnayake, D. T., Chandralal, L. & Jayawickrama, D.
1/01/16 → …
Project: Projects from Previous Employment
Rathnayake, D. T., 23 Mar 2021, In: Marketing Intelligence and Planning . 16 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile18 Downloads (Pure)
Religious orientation and alcohol purchase intention: an empirical investigation of Sri Lankan male consumersChathuranga, B. T. K. & Rathnayake, D. T., 31 Dec 2020, In: Vidyodaya Journal of Management. 6, 2, p. 53-72 20 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile3 Downloads (Pure)