Research output per year

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Personal profile

Personal Statement

I'm a PhD student at the Department of Marketing, University of Strathclyde. Further, I'm a lecturer at the Department of Marketing Management, University of Sri Jayewardenepura, Sri Lanka. I obtained B.Sc. in Marketing Management (Special) degree from University of Sri Jayewardenepura in 2011 and completed MBA at the Postgraduate Institute of Management, University of Sri Jayewardenepura in 2015.

My research interests include consumer ethics, consumer culture, consumer identity, social media and social marketing.

Education/Academic qualification

Master of Business Administration, University of Sri Jayewardenepura

Bachelor of Science, University of Sri Jayewardenepura

External positions

Lecturer, University of Sri Jayewardenepura

2013 → …

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Research Output

An investigation of social media users' awareness on IP rights and IP violations: a case of Sri Lankan Facebook users

Rathnayake, T. H. & Rathnayake, D. T., 1 Feb 2019, p. 57-58. 2 p.

Research output: Contribution to conferenceAbstract

  • What have they heard? Pre-visit image of Sri Lanka as a tourist destination

    Siriwardana, S., Chaminda, J. W. D. & Rathnayake, D. T., 11 Nov 2019, In : South Asian Journal of Management. 26, 2, p. 181-205 26 p.

    Research output: Contribution to journalArticle