I am a doctoral researcher at the Department of Marketing, University of Strathclyde. I am also a lecturer at the Department of Marketing Management, University of Sri Jayewardenepura, Sri Lanka. I obtained B.Sc. in Marketing Management (Special) degree from University of Sri Jayewardenepura in 2011 and completed MBA at the Postgraduate Institute of Management, University of Sri Jayewardenepura in 2015.

My doctoral research primarily focuses on the identity formation on social networks and attempts to understand how the influencer-follower interaction contributes to the identity formation of mega-influencers on social media.

I'am a passionate consumer researcher and my research interests include:

• Consumer Culture
• Consumer Identity
• Social Networks and Social Media
• Consumer Ethics

I have taught various modules in both undergraduate and postgraduate levels at University of Sri Jayewardenepura, Sri Lanka. I also conduct tutorials for undergraduates at Strathclyde Business School. My teaching interests include:

• Consumer Behavior
• Marketing Research
• Product and Brand Management
• Marketing Management

Postgraduate Certificate (PgCert) - Research Methodology in Business and Management, University of Strathclyde, Glasgow, 2019 - 2021

Master of Business Administration (MBA), Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka, 2013-2015

B.Sc. Marketing Management, University of Sri Jayewardenepura, Sri Lanka, 2007-2011

Associate Fellow of the Higher Education Academy