20072019
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Personal profile

Personal Statement

I have been involved with research and teaching at Strathclyde since 2008. My first degree was in History, from the University of Calgary (1991) after which I embarked on a career in the corporate travel management sector, working for a range of multinational and local businesses in the UK and Canada, including American Express and Jarvis-Woodside. I returned to academic life in 2003, gaining a MSc in Tourism from the University of Strathclyde, MRes in Business Management and a PhD in Cultural Studies from Glasgow Caledonian University. I bring strong historicist and humanities perspectives to my teaching and research in the Marketing domain, where my contextual focus is on Cultural Heritage, Destinations and Tourism. 

 

 

Research Interests

My research interests lie mainly in the critical appraisal of the commodification of cultural heritage resources, the rendering of places into destinations and, more broadly, the political and cultural discourses underpinning commerce. This is expressed principally in my publications examining the politics of 'Western' representation of Islamic culture and destinations, in which I adopt a Foucauldian/post-Saidian approach with notable contributions in the journals Theory, Culture & Society and Environment and Planning A. I am involved in an ongoing project examining the commercialisation of Ottoman cultural heritage in SE Europe and am an external partner in SOAS-University of London's interdisciplinary Centre for Ottoman Studies. My ongoing activity in broader contexts includes exploring the culturally contingent notion of 'authenticity' in heritage consumption and the commercialisation of 'real and imagined pasts' in ancestral tourism. 

 

Teaching Interests

I currently teach classes on Destination Positioning and Management in the BA Business as well as Tourism Resources Marketing, International Culture and Heritage Marketing, and Market Research in the MSc programmes in Tourism Marketing Management, International Marketing and Marketing. I also supervise undergraduate and postgraduate dissertations in related topics.

Expertise & Capabilities

  • Heritage Marketing
  • Destination branding
  • Cultural theory
  • Discourse Analysis

Education/Academic qualification

Doctor of Philosophy, Glasgow Caledonian University

Master of Research, Glasgow Caledonian University

Master of Science, UNIVERSITY OF STRATHCLYDE

Bachelor of Arts, University of Calgary

Fingerprint Dive into the research topics where Derek Bryce is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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tourism Earth & Environmental Sciences
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heritage tourism Earth & Environmental Sciences
Orientalism Earth & Environmental Sciences
diaspora Earth & Environmental Sciences
orientalism Social Sciences
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tourist Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2018

Research Output 2007 2019

Orientalism, Balkanism and Europe's Ottoman heritage

Bryce, D. & Čaušević, S., 15 Jun 2019, In : Annals of Tourism Research. 77, p. 92-105 14 p.

Research output: Contribution to journalArticle

Orientalism
orientalism
Ottoman empire
heritage tourism
Macedonia

Delivering integrated and customised service experiences within a heterogeneous cultural organisation

Johnstone, J., Alexander, M. & Bryce, D., 14 Jun 2018, p. 364-368. 5 p.

Research output: Contribution to conferenceAbstract

Open Access
File
public service
services
Service experience
Intangibles
Tourist experience

Prizes

Knowledge Exchange Development Fund - awarded £9,876

Matthew Alexander (Recipient), Samantha Murdy (Recipient) & Derek Bryce (Recipient), 2016

Prize: Other distinction

Tourism
Knowledge exchange