I am a Chancellor’s Fellow and Lythe Lecturer in Media Analytics in Journalism, Media, and Communications within the Department of Humanities at the University of Strathclyde, since August 2025.

Previously, I was a postdoctoral researcher at the University of Helsinki (Helsinki Institute for Social Sciences and Humanities & Department of Political Science). Earlier in my career, I worked as a university teacher and research assistant/associate at Loughborough University (Communication and Media & Information Management Centre) and as a news assistant at the Associated Press (Seoul bureau). I have also prepared policy reports for Korean media policy institutes, including the Korea Communications Standards Commission and the Korea Radio Promotion Association.

My research explores the intersection of media, technology, and politics, with a particular focus on how digital communication and platform infrastructures shape publics and social movements. Methodologically, I draw on computational social science approaches, especially natural language processing and social network analysis, including text mining, topic modelling, classification, and community detection.

I am keen to supervise PhD students working broadly in social media studies. Potential areas include:

• Online communities

• Populism, polarisation, and culture wars

• Mis/disinformation, alternative news/influence networks

• Algorithms, AI, algorithmic agency

• Platform governance, content moderation, trust & safety, online harms

• Environmental communication and climate activism

• Marxist and feminist internet studies

I especially welcome students interested in combining perspectives from media and communication, politics, social theories, psychology, ethics, and computational social science.

I have an interdisciplinary background. I completed my PhD in Social Sciences at Loughborough University (2022), funded by the Online Civic Culture Centre, supervised by a team spanning media and communication, sociology, and information science. I also hold an MA in International Media and Communication Studies (Nottingham) and a BA in Psychology (Ewha).