Beverly Wagner

Search results

• 2022

  Value chain analysis: diagnostic tool for building sustainable supply chains

  Fearne, A. & Wagner, B., 28 Oct 2022, Handbook of Research Methods for Supply Chain Management. Childe, S. & Soares, A. (eds.). Cheltenham, p. 368-389 22 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• McCallan single malt whisky

  Wilson, J. & Wagner, B., 31 Jan 2022, Cross Cultural Marketing: European Perspectives. Vescovi, T. (ed.). Cheltenham, p. 52-61 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Whisky 100%

• The Christmas present cross cultural marketing: European perspectives

  Wagner, B. & Wilson, J., 31 Jan 2022, Cross Cultural Marketing: European Perspectives. Vescovi, T. (ed.). Cheltenham, p. 317-321 5 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Cross Cultural Marketing 100%

• UK and China: Macallan single malt whisky

  Wilson, J. & Wagner, B., 25 Jan 2022, Cross Cultural Marketing: European Perspectives. Vescovi, T. (ed.). Cheltenham, UK, p. 52-60 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter