If you made any changes in Pure these will be visible here soon.

Personal profile

Personal Statement

I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration.  I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.

Research Interests

My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models.  In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21st Century.  This work has developed into the area of luxury branding with specific focus on brand personality and store personality.

Industrial Relevance

I have been involved in external management development and advised Conoco (UK) Limited and BP in the development of their strategy for an integrated logistics cell in the Southern North Sea, designed workforce communications brochure and assisted with an internal communications program.

Teaching Interests

I have taught a wide range of marketing subjects to  undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development. 

Expertise & Capabilities

I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.

Education/Academic qualification

Doctor of Philosophy, University of Glasgow

Master of Business Administration, UNIVERSITY OF STRATHCLYDE

Keywords

  • Supply Chain Management
  • Innovation Management
  • Buyer/Supplier Relationships

Fingerprint Dive into the research topics where Beverly Wagner is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Product development Engineering & Materials Science
Industry Engineering & Materials Science
Supply chains Engineering & Materials Science
Natural resources Engineering & Materials Science
Innovation Engineering & Materials Science
Sustainable development Engineering & Materials Science
Economic and social effects Engineering & Materials Science
Sustainability Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2008 2021

OI: Facilitation of Planned Workshop Approach to Open Innovation

Wagner, B. & Liggat, J.

14/09/1830/09/20

Project: Knowledge Exchange (Services/Consultancy)Knowledge Exchange

Selected Research Output 2003 2019

10 Citations (Scopus)

Trust and forms of capital in business-to-business activities and relationships

Finch, J. H., Wagner, B. A. & Hynes, N., Sep 2010, In : Industrial Marketing Management. 39, 6, p. 1019-1027 9 p.

Research output: Contribution to journalArticle

Business relationships
Business to business
Resources
Business activity
Social capital

Exploring the relationship between luxury brand personality, store personality and consumer personality

Wagner, B., Wilson, J. & Vescovi, T., Jan 2014, (Unpublished). 10 p.

Research output: Contribution to conferencePaper

Luxury
Brand personality
Luxury brands
Market environment
Brand positioning
10 Citations (Scopus)

Resources prospectively: how actors mobilize resources in business settings

Finch, J., Wagner, B. A. & Hynes, N., Feb 2012, In : Journal of Business Research. 65, 2, p. 164–174 11 p.

Research output: Contribution to journalSpecial issue

Resources
Economics
Business plan
Business activity
Interaction

Purchase offering quality: the effects of buyer behaviour on organizational supplying behaviour

Wagner, B., Ramsay, J. & Kelly, S., 2013, In : International Journal of Operations and Production Management. 33, 10, p. 1260-1282 23 p.

Research output: Contribution to journalArticle

Supply chain management
Supply chains
Marketing
Mirrors
Organizational behaviour

Prizes

Scottish Knowledge Exchange Awards

Beverly Wagner (Recipient), 22 Feb 2018

Prize: To be assigned

Activities 1998 2019

Engage Week 2019 Workshop: The Chemistry-Marketing Clinic

Sharon Ingram (Organiser), John Liggat (Organiser), Beverly Wagner (Organiser)
29 Apr 20195 May 2019

Activity: Participating in or organising an event typesParticipation in conference

Offsite Solutions Scotland: Presentation of Final Report

Beverly Wagner (Invited speaker)
9 Oct 2018

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course