Projects per year
I joined the Department in September 2007, promoted to Reader in 2012 and Professor in 2019. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that, I was self-employed. I am Deputy Head of Department as wells as overall Director of the Departments’ five highly successful postgraduate MSc programmes, Marketing, International Marketing, International Tourism Management, Innovation Marketing Management and Digital Marketing Management. My research interests relate to supply chain management with a focus on inter and intra firm collaboration and innovation management, specifically open innovation processes and implementation. I am currently leading two Open Innovation projects funded by Scottish Enterprise, supporting fifteen Private and Public sector organisations with their innovation journey. I am also developing and facilitating Open Innovation workshops with the Digital Office for Scottish Government. I frequently deliver seminars and lectures around the world in countries such as Finland, India, Spain, South Africa and Taiwan. My work is inter-disciplinary in nature and I have long-standing partnerships with colleagues across the University, in particular Professors John Liggat (Pure and Applied Chemistry) and Jillian MacBryde (DMEM). I also collaborate with colleagues from international Universities and Institutions. I am Co-Chair and Co-Organiser for the R&D Management Conference 2021 “Innovation in an Era of Disruption”, hosted by the University of Strathclyde in the Technology Innovation Centre.
My research interests are in the field of supply chain management and innovation management. This includes buyer/supplier relationships, supplier development, collaboration and more recently supply chain sustainability. Linked to innovation management current research relates to open innovation implementation, the circular economy, frugal innovation and adoption of disruptive technologies.
I have undertaken a number of knowledge exchange and consulting projects with organisations such as Barr Construction, Conoco (UK) Limited, BP, Shell Expro (UK), the Turner Group, SPEN, Scotland Food and Drink and Offsite Solutions Scotland. My Open Innovation project was shortlisted for the 2018, Scottish Knowledge Exchange Award for “Multiparty collaboration”. Open Innovation links are with companies such as Stena Line, Thales, Doosan Babcock and agencies including Police Scotland, Glasgow City Council and City of Edinburgh Council. I am currently academic lead and knowledge based supervisor for a Knowledge Transfer Partnership aiming to build a culture of innovation in Scottish Power Energy Networks.
I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development and Supply Chain Digitalisation.
Expertise & Capabilities
I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.
Doctor of Philosophy, University of Glasgow
Award Date: 1 Jan 2001
Master of Business Administration, UNIVERSITY OF STRATHCLYDE
Award Date: 1 Jan 1995
- Supply Chain Management
- Innovation Management
- Buyer/Supplier Relationships
Wagner, B. A. & Hynes, N., Sep 2010, In: Industrial Marketing Management. 39, 6, p. 1019-1027 9 p.
Research output: Contribution to journal › Article › peer-review
Exploring the relationship between luxury brand personality, store personality and consumer personalityWagner, B., Wilson, J. & Vescovi, T., Jan 2014, (Unpublished). 10 p.
Research output: Contribution to conference › Paper › peer-review
29 Apr 2019 → 5 May 2019
Activity: Participating in or organising an event types › Participation in conference