I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration.  I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.

My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models.  In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21^st Century.  This work has developed into the area of luxury branding with specific focus on brand personality and store personality.

I have been involved in external management development and advised Conoco (UK) Limited and BP in the development of their strategy for an integrated logistics cell in the Southern North Sea, designed workforce communications brochure and assisted with an internal communications program.

I have taught a wide range of marketing subjects to  undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development. 

I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.