Research output per year
Research output per year
- 10 results
Search results
-
2025
Mediation analysis of brand image in predicting the influence of green marketing strategies on consumer purchase intentions for quick service restaurants (QSR)
Jaggi, S., Kumar, A. & Verma, S., 28 May 2025, (E-pub ahead of print) In: Journal of Advances in Management Research. 36 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Understanding the effects of gender equality on company's performance: a global mid‐cap companies' perspective
Dahiya, R., Usmani, A. & Kumar, A., May 2025, In: Journal of Public Affairs. 25, 2, 12 p., e70028.Research output: Contribution to journal › Article › peer-review
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2024
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach
Singh, G., Kaur, J. & Kumar, A., 27 Nov 2024, (E-pub ahead of print) In: Marketing Intelligence and Planning. 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)2 Downloads (Pure) -
Interventions of organizational identification and job satisfaction on person-environment perceptions and work engagement: insights for K12 school administrators in India
Sharma, P. B. & Kumar, A., Oct 2024, In: International Journal of Public Administration. 47, 10, p. 690-703 14 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Navigating the neuromarketing landscape: valuable insights for businesses in a post-pandemic world
Singh, K., Kumar, A. & Singh, G., Sept 2024, In: Journal of Business-to-Business Marketing. 31, 3, p. 261-279 19 p.Research output: Contribution to journal › Article › peer-review
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2022
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook
Kunja, S. R., Kumar, A. & Rao, B., 23 Mar 2022, In: Young Consumers: Insights and Ideas for Responsble Marketers. 23, 1, p. 1-15Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus) -
2021
Sources entrusted by the economically poor: evidences from India, the largest poor consumer base in the world
Kumar, A., 26 May 2021, In: International Journal of Business Excellence. 24, 1, p. 84-100 17 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
2020
Shopping orientations and their inter-relatedness: a study on the poor for CPGs
Kumar, A., 2 Mar 2020, In: Journal of Global Marketing. 33, 4, p. 289-304Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
2019
Antecedents of brand consciousness in youth for denim jeans: evidences from the largest young consumer base in the world
Kumar, A., 24 Apr 2019, In: International Journal of Indian Culture and Business Management. 18, 3, p. 330-348 19 p.Research output: Contribution to journal › Article › peer-review
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2017
Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Kumar, A., Vohra , A. & Dangi, H. K., 1 Mar 2017, In: International Journal of Consumer Studies. 41, 2, p. 121-137Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus)