Arvind Kumar

Search results

• 2023

  Branding and service in masstige marketing: A PLS-SEM approach

  Chaurasia, M. & Kumar, A., 29 Dec 2023.

  Research output: Contribution to conference › Paper › peer-review

• The present state of neuromarketing: insights for business entities from the rendezvous with experts for post-pandemic neuromarketing

  Singh, K. & Kumar, A., 2023.

  Research output: Contribution to conference › Paper › peer-review
• 2013

  Shopping styles of poor for fast moving consumer goods: an exploratory research

  Kumar, A., Dangi, H. K. & Vohra , A., 22 Dec 2013.

  Research output: Contribution to conference › Paper › peer-review