Anthea Mendes

Anthea joined the Department of Marketing as a Teaching Associate in 2016. Prior to 2016, Anthea has been tutoring for the department since 2013 on a part-time basis. Her research interests focus on Teaching Practice in Marketing in HE - experiential teaching methods and enhancing the student feedback process. Other research interests include services marketing, diversity and inclusion in services marketing, misinformation on social media and social marketing.

Currently, Anthea is the Director of Undergraduate & Honours Programme in the Department of Marketing.

Teaching Interests:

Anthea's teaching interests cover a range of topics including services and retail marketing, diversity and inclusion in services, misinformation on social media and social marketing. Anthea was nominated by her students for a teaching excellence award in 2014 and 2018. In 2023, Anthea was shortlisted for the Teaching Excellence Award for Best in the Business School. 

Anthea is currently the class coordinator for Social Marketing (honours class), the second-year undergraduate course Services and Retail Marketing and Masters modules in Retail Marketing. Her teaching experience includes teaching across a range of undergraduate course from introductory marketing courses to honours/masters level classes. Anthea has received extensive training in pedagogy and teaching and assessment methods and regularly attends workshops and webinars held by the Organisational and Staff Development Unit (University of Strathclyde). She has attained her Postgraduate Certificate in Advanced Academic Studies (Practice) and is a Fellow of the Higher Education Academy. 

Over the past years, Anthea has received several nominations for Teaching Excellence Awards. This highlights her ability to engage with students and stimulate learning through a practical and inclusive teaching approach,