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Anthea Mendes


  • United Kingdom

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Personal profile

Personal Statement

Anthea joined the department of marketing as a Teaching Associate in 2016. Prior to 2016, Anthea has been tutoring for the department since 2013 on a part-time basis. Anthea is also currently working towards attaining her doctorate degree. Her research interests lie in business to business marketing and social marketing. 

Teaching Interests:

Anthea's teaching interests cover a range of topics including services and retail marketing, consumer behaviour, market research, digital marketing and social marketing. Anthea was nominated by her students for a teaching excellence award in 2014 and 2018.

Anthea is currently the class coordinator for Social Marketing (honours class). She also teaches on the second year undergraduate course Services and Retail Marketing. Her teaching experience includes teaching across a range of undergraduate course from introductory marketing courses to honours level classes. Anthea has received extensive training in pedagogy and teaching and assessment methods and regularly attends workshops and webinars held by the Organisational and Staff Development Unit (University of Strathclyde). She is currently working towards attaining her Postgraduate Certificate in Advanced Academic Studies (Practice) and attaining her Fellowship status from HEA. 

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