I am Professor of Marketing in the Department of Marketing, and previously Head of Department.

I am Vice President of the Academy of Marketing and immediate past Chair of the Academy. I served as a full panel member for REF2021 on the C17 Business and Management sub-panel. I am a member of the Royal Anniversary Trust's Readers' Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. Previously, I served two terms of office on the Chartered Institute of Marketing's Academic Senate.

My primary area of research expertise is in international marketing, focusing on contemporary and historical perspectives on international retail marketing and the internationalization of the firm. Further work focuses on market system dynamics and branding.

I have projects underway on: (i) the internationalization of retail firms in emerging markets; (ii) international retailing in the first global economy; (iii) market system dynamics and market shaping in various contexts. As such, my work sits within the 'Organization, Markets, Networks & Innovation' research cluster in the Department of Marketing.

My research is published in journals such as Business History Review, Business History, Work, Employment and Society, Journal of Business Research, Journal of International Marketing, International Business Review, European Journal of Marketing and International Marketing Review.

I am an Associate Editor of the International Marketing Review. I also sit on the editorial review boards of the European Journal of Marketing and Journal of Marketing Management. I have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited numerous special issues of the International Marketing Review (2000, 2025), European Journal of Marketing (2004, 2020, 2023, 2025) and the Journal of Marketing Management (2014, 2023). Currently, I am editing special issues of EJM and IMR, both of which will be published in 2025.

Has expertise in:

• international retail marketing
• internationalization of the firm
• market entry mode strategy
• international franchising
• historical perspectives on international retail firms
• market system dynamics and market shaping
• fashion and luxury business
• qualitative and historical research methods

I teach international marketing and related subjects, as well as dissertation and project supervision.

BA (Hons), University of Ulster; PhD, University Strathclyde