Anne Marie Doherty, Professor


  • United Kingdom

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Personal profile

Personal Statement

I am Professor of Marketing in the Department of Marketing, and previously Head of Department.


I am Chair of the Academy of Marketing. I served as a full panel member for REF2021 on the C17 Business and Management sub-panel. I am a member of the Royal Anniversary Trust's Readers' Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. Previously, I served two terms of office on the Chartered Institute of Marketing's Academic Senate.


My primary area of research expertise is in international marketing, focusing on contemporary and historical perspectives on international retail marketing and the internationalization of the firm. Further work focuses on market system dynamics and branding.

Research Interests

I have projects underway on: (i) the internationalization of retail firms in emerging markets; (ii) international retailing in the first global economy; (iii) market system dynamics and market shaping in various contexts. As such, my work sits within the 'Organization, Markets, Networks & Innovation' research cluster in the Department of Marketing.


My research is published in journals such as Business History Review, Business History, Work, Employment and Society, Journal of Business Research, Journal of International Marketing, International Business Review, European Journal of Marketing and International Marketing Review.


I am an Associate Editor of the International Marketing Review. I also sit on the editorial review boards of the European Journal of Marketing and Journal of Marketing Management. I have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited numerous special issues of the International Marketing Review, European Journal of Marketing and the Journal of Marketing Management. Currently, I am editing special issues of EJM and JMM, both of which will be published in 2023.


Expertise & Capabilities

Has expertise in:

  • international retail marketing
  • internationalization of the firm
  • market entry mode strategy
  • international franchising
  • historical perspectives on international retail firms
  • market system dynamics and market shaping
  • fashion and luxury business
  • qualitative and historical research methods

Teaching Interests

I teach international marketing and related subjects, as well as dissertation and project supervision.

Undergraduate - MK325 International Marketing

Honours - MK415 International Business Management

MSc - MK808 Strategic Global Marketing

Academic / Professional qualifications

BA (Hons), University of Ulster; PhD, University Strathclyde

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

External positions

Full Panel Member C17 Business and Management Studies, REF2021


Chair, Academy of Marketing, Academy of Marketing

2017 → …

Readers' Panel for the Queen's Anniversary Prizes for Higher and Further Education, Royal Anniversary Trust

2012 → …


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