Anne Marie Doherty, Professor


  • United Kingdom

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Personal profile

Personal Statement

I am Professor of Marketing and Head of the Department of Marketing.

My area of research expertise is in international marketing, focusing specifically on the internationalisation of retail firms. My teaching is also international marketing focused. Taking an institutional theory lens, my current research themes include the franchise relationship in China, the history of the internationalisation of retailing and the impact of regulation on the progress of retail internationalisation in emerging markets.

I am currently Chair of the Academy of Marketing. I am also recent past Chair of the Academy of Marketing Research Committee and was Conference Chair for the Academy of Marketing's 2013 Annual Conference on the theme of 'Marketing Relevance'. I served two terms of office on the Chartered Institute of Marketing's Academic Senate. I am a member of the Royal Anniversary Trust's Readers Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. I have recently been appointed as a member of the REF2021 Business and Management sub-panel.

Research Interests

My research mainly focuses on the internationalisation of the firm, with particular emphasis on the retail sector. As such, my work sits within the 'Business Innovation and Networks' research cluster in the Department of Marketing. My research is published in journals such as Business History Review, Business History, Work, Employment and Society, the Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review and the Journal of Marketing Management.

I am an Associate Editor of the International Marketing Review and the Journal of Marketing Management. I also sit on the editorial review board of the European Journal of Marketing and have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited special issues of the International Marketing Review, European Journal of Marketing and, most recently, the Journal of Marketing Management.


Expertise & Capabilities

Has expertise in:

  • market entry mode strategy
  • international franchising
  • international divestment
  • the history of international retailing

Teaching Interests

I teach international marketing and related subjects to undergraduate students and masters students on our MSc International Marketing programme:

MK325 International Marketing

MK415 International Business Management

MK808 Strategic Global Marketing

Academic / Professional qualifications

BA (Hons), University of Ulster; PhD, University Strathclyde

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Projects 2013 2018

Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie

Gounaris, S., Gounaris, S., Doherty, A. M., Wilson, A. & Pyper, K. L.

ESRC (Economic and Social Research Council)


Project: Research Studentship - Internally AllocatedResearch Studentship (Internally Allocated)

Research Output 1999 2019

Open Access
Social media

Investigating international strategic brand management and export performance outcomes in the B2B context

Pyper, K. L., Doherty, A. M., Gounaris, S. & Wilson, A., 17 Oct 2019, (Accepted/In press) In : International Marketing Review. 53 p.

Research output: Contribution to journalArticle

Management performance
Export performance
Brand management
Marketing planning


Chair, Academy of Marketing

Anne Marie Doherty (Recipient), Dec 2016

Prize: Election to learned society

Chair, Academy of Marketing Research Committee

Anne Marie Doherty (Recipient), 2014

Prize: Election to learned society

Activities 2006 2018

Carnegie Trust for the Universities of Scotland (External organisation)

Anne Marie Doherty (Advisor)
26 Jun 2018

Activity: Membership typesMembership of committee

EMAC 2018 (Event)

Anne Marie Doherty (Advisor), Matthew Robson (Advisor)
29 May 20181 Jun 2018

Activity: Membership typesMembership of committee