Projects per year
I am Professor of Marketing and Head of the Department of Marketing.
My area of research expertise is in international marketing, focusing specifically on the internationalisation of retail firms. My teaching is also international marketing focused. Taking an institutional theory lens, my current research themes include the franchise relationship in China, the history of the internationalisation of retailing and the impact of regulation on the progress of retail internationalisation in emerging markets.
I am currently Chair of the Academy of Marketing. I am also recent past Chair of the Academy of Marketing Research Committee and was Conference Chair for the Academy of Marketing's 2013 Annual Conference on the theme of 'Marketing Relevance'. I served two terms of office on the Chartered Institute of Marketing's Academic Senate. I am a member of the Royal Anniversary Trust's Readers Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. I have recently been appointed as a member of the REF2021 Business and Management sub-panel.
My research mainly focuses on the internationalisation of the firm, with particular emphasis on the retail sector. As such, my work sits within the 'Business Innovation and Networks' research cluster in the Department of Marketing. My research is published in journals such as Business History Review, Business History, Work, Employment and Society, the Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review and the Journal of Marketing Management.
I am an Associate Editor of the International Marketing Review and the Journal of Marketing Management. I also sit on the editorial review board of the European Journal of Marketing and have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited special issues of the International Marketing Review, European Journal of Marketing and, most recently, the Journal of Marketing Management.
Expertise & Capabilities
Has expertise in:
- market entry mode strategy
- international franchising
- international divestment
- the history of international retailing
I teach international marketing and related subjects to undergraduate students and masters students on our MSc International Marketing programme:
MK325 International Marketing
MK415 International Business Management
MK808 Strategic Global Marketing
Academic / Professional qualifications
BA (Hons), University of Ulster; PhD, University Strathclyde
Research Output per year
Investigating international strategic brand management and export performance outcomes in the B2B contextPyper, K., Doherty, A. M., Gounaris, S. & Wilson, A., 20 Jan 2020, In : International Marketing Review. 37, 1, p. 98-129 32 p.
Research output: Contribution to journal › Article
Research output: Contribution to conference › Paper
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilitiesAuthor: Huang, L., 23 Aug 2019
Student thesis: Doctoral Thesis
Activities per year
Activity: Membership types › Membership of committee