Andrew Wodehouse is a Reader in the Department of Design, Manufacturing and Engineering Management at the University of Strathclyde. His research addresses the creative design process, blending human-centred and computational approaches to realise holistic product experiences, interfaces and geometries. He has led a range of UKRI and EU funded projects, and collaborated with other disciplines such as drama, bioengineering, history and business to deliver new design methods that support creative working. He is a member of the Advisory Board of the International Journal of Design Creativity and Innovation, Co-chair of the Design Society’s Special Interest Group in Design Creativity, and a Chartered Technological Product Designer.

The underlying issues that drive product design and development, encompassing: individual product experience in terms of user interaction; group collaboration in the design and delivery of products; and sociological factors that drive product innovation.