Andrew Porter


Personal profile

Research Interests

Current PhD student at the University of Strathclyde. My research is concerned with the relationship between self-branding in an online context and the creation of masculinities, namely 'new' and under-researched masculinities.

My research interests include social media, cultural studies, gender studies, film and literature. In 2017 I completed an MSc by Research with the University of Edinburgh, producing a dissertation titled 'Investigating the Hive Mind: The Power of Online Crowds'

Education/Academic qualification

Master in Science, Digital Media and Culture, Edinburgh University

1 Sept 201531 Aug 2017

Award Date: 28 Nov 2017

Bachelor of Arts, English & Film, Manchester Metropolitan University

30 Sept 201020 Jun 2013

Award Date: 20 Jun 2013


  • Masculinities
  • Self-branding
  • Masculinity
  • Social Media
  • Digital humanities
  • identity
  • Gender Studies


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