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Andrew Paddison, BA, MSc, Pg Dip (L&T in HE)

Mr

  • United Kingdom

19972019
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Personal profile

Personal Statement

Within the Department of Marketing at the University of Strathclyde, Andrew is a Teaching Associate in Marketing as well as being the Director of the MSc in Marketing and MSc in Tourism Marketing Management programmes. Within the Strathclyde Business School, Andrew is a member of FLEC (Faculty Learning Enhancement Committee). Previous appointments have included posts at the University of Paisley (now UWS), Middlesex University Business School, University of Stirling and SRUC (Scotland's Rural College). Alongside this academic experience, Andrew has practitioner experience as a marketing manager within the property industry and is a member of the Chartered Institute of Marketing (MCIM).

Teaching Interests

Across a range of teaching levels, undergraduate/post-graduate/post-experience, Andrew has designed and delivered modules both in the UK as well as internationally: Singapore and Croatia. As such, he has experience in delivering material pitched at different audiences. Throughout his teaching, Andrew has used a variety of teaching methods including computer simulations, case studies and role plays. This teaching experience has been formalised and validated through the award of the Postgraduate Certificate in Teaching in Higher Education from the University of the Highlands & Islands in 2014. The UHI certificate is accredited by the Higher Education Academy.

At an undergraduate level, Andrew lectures on the following courses:

Introduction to Marketing, Services & Retail Marketing

At a postgraduate level, Andrew lectures on the following courses:

Marketing Works, Export Marketing, Customer Management, Integrated Marketing Communications and Consumer Behaviour.

 

Research Interests

In addition to his teaching experience, Andrew has research experience particularly in a policy and economic development context. He has been a member of the Scottish Government's Cross Party Group on Town Centres and on the Stirling City Centre Initiative (SCCI). As a member of the SCCI, Andrew produced a questionnaire that was implemented as part of a national 'safer cities' initiative. Most recently, Andrew was a secondee to SRUC's Rural Policy Centre. Most of Andrew's research projects have centred on enterprise support and SMEs in different contexts, such as rural retailers.

Academic / Professional qualifications

BA (Hons) in Geography, University of Strathclyde, 1993

MSc in Marketing, University of Strathclyde, 1994

PgDip in Learning and Teaching in Higher Education, University of Strathclyde, 2018

Fellowship of the Higher Education Academy (membership attained 2014)

MCIM: Member of the CIM (Chartered Institute of Marketing): membership attained 2009

Education/Academic qualification

Master in Science, UNIVERSITY OF STRATHCLYDE

Bachelor of Arts, UNIVERSITY OF STRATHCLYDE

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Projects 2018 2019

SPiM: Exploring Signature Pedagogies in Marketing

Paddison, A., Harker, M., Gill-Simmen, L. & Kelley, N.

15/08/181/09/19

Project: Research

File

Research Output 1997 2010

8 Citations (Scopus)

Place marketing and urban retail agglomerations: an examination of shoppers place attractiveness perceptions

Teller, C., Elms, J. R., Thomson, J. A. & Paddison, A. R., 31 May 2010, In : Place Branding and Public Diplomacy. 6, 2, p. 124-133 9 p.

Research output: Contribution to journalArticle

Open Access
File
Attractiveness
Place marketing
Agglomeration
Retail
Critical reflection
7 Citations (Scopus)
Research
Medical Sociology
Self Medication
Qualitative Research
Public Policy

Activities 2016 2018

External Examiner: University of the Highlands & Islands - Inverness

Andrew Paddison (Recipient)
1 Sep 201831 Aug 2022

Activity: Other activity typesTypes of External academic engagement - To be assigned

Academy of Marketing Annual Conference, University of Stirling, July 2018

Andrew Paddison (Participant)
3 Jul 20185 Jul 2018

Activity: Participating in or organising an event typesParticipation in conference