Projects per year
Within the Department of Marketing at the University of Strathclyde, Andrew is a Teaching Associate in Marketing as well as being the Director of the MSc in Marketing and MSc in Tourism Marketing Management programmes. Within the Strathclyde Business School, Andrew is a member of FLEC (Faculty Learning Enhancement Committee). Previous appointments have included posts at the University of Paisley (now UWS), Middlesex University Business School, University of Stirling and SRUC (Scotland's Rural College). Alongside this academic experience, Andrew has practitioner experience as a marketing manager within the property industry and is a member of the Chartered Institute of Marketing (MCIM).
Across a range of teaching levels, undergraduate/post-graduate/post-experience, Andrew has designed and delivered modules both in the UK as well as internationally: Singapore and Croatia. As such, he has experience in delivering material pitched at different audiences. Throughout his teaching, Andrew has used a variety of teaching methods including computer simulations, case studies and role plays. This teaching experience has been formalised and validated through the award of the Postgraduate Certificate in Teaching in Higher Education from the University of the Highlands & Islands in 2014. The UHI certificate is accredited by the Higher Education Academy.
At an undergraduate level, Andrew lectures on the following courses:
Introduction to Marketing, Services & Retail Marketing
At a postgraduate level, Andrew lectures on the following courses:
Marketing Works, Export Marketing, Customer Management, Integrated Marketing Communications and Consumer Behaviour.
In addition to his teaching experience, Andrew has research experience particularly in a policy and economic development context. He has been a member of the Scottish Government's Cross Party Group on Town Centres and on the Stirling City Centre Initiative (SCCI). As a member of the SCCI, Andrew produced a questionnaire that was implemented as part of a national 'safer cities' initiative. Most recently, Andrew was a secondee to SRUC's Rural Policy Centre. Most of Andrew's research projects have centred on enterprise support and SMEs in different contexts, such as rural retailers.
Academic / Professional qualifications
BA (Hons) in Geography, University of Strathclyde, 1993
MSc in Marketing, University of Strathclyde, 1994
PgDip in Learning and Teaching in Higher Education, University of Strathclyde, 2018
Fellowship of the Higher Education Academy (membership attained 2014)
MCIM: Member of the CIM (Chartered Institute of Marketing): membership attained 2009
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Master in Science, UNIVERSITY OF STRATHCLYDE
Award Date: 1 Jan 1994
Bachelor of Arts, UNIVERSITY OF STRATHCLYDE
Award Date: 1 Jan 1993
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Harker, M. J. & Paddison, A., 1 Nov 2021, Teaching Marketing. Brennan, R. & Vos, L. (eds.). Cheltenham, p. 75-102 28 p. (Elgar Guides to Teaching).
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Paddison, A., Harker, M., Gill-Simmen, L. & Kelley, N., 2 Jul 2019.
Research output: Contribution to conference › Paper › peer-review
Andrew Paddison (Recipient)1 Sep 2018 → 31 Aug 2022
Activity: Public Engagement and Other Activities › Types of External academic engagement - To be assigned
Andrew Paddison (Peer reviewer)3 Jul 2018 → 5 Jul 2018
Activity: Publication peer-review and editorial work types › Journal peer review