Andrew Paddison, BA, MSc, Pg Dip (L&T in HE)

Within the Department of Marketing at the University of Strathclyde, Andrew is a Teaching Fellow in Marketing (since December 2018, previously a Teaching Associate from January 2015) as well as being the Academic Director of the GA (Graduate Apprenticeship) BA (Hons) in Business Management. Previously, (June 2016 to June 2020), he was the Programme Director of the MSc in Marketing and MSc in Tourism Marketing Management programmes. Within the Strathclyde Business School, Andrew is a member of FLEC (Faculty Learning Enhancement Committee). Previous appointments have included posts at the University of Paisley (now UWS) (October 1994 to January 1996), Middlesex University Business School (February 1996 to December 1998), University of Stirling (January 1999 to November 2009) and SRUC (Scotland's Rural College) (October 2012 to December 2014). Alongside this academic experience, Andrew has practitioner experience as a marketing manager within the property industry and is a member of the Chartered Institute of Marketing (MCIM).

Across a range of teaching levels, undergraduate/post-graduate/post-experience, Andrew has designed and delivered modules both in the UK as well as internationally: Singapore and Croatia. As such, he has experience in delivering material pitched at different audiences. Throughout his teaching, Andrew has used a variety of teaching methods including computer simulations, case studies and role plays. This teaching experience has been formalised and validated through the award of the Postgraduate Certificate in Teaching in Higher Education from the University of the Highlands & Islands in 2014. The UHI certificate is accredited by the Higher Education Academy.

At an undergraduate level, Andrew lectures on the following courses:

Introduction to Marketing, Services & Retail Marketing

At a postgraduate level, Andrew lectures on the following courses:

Marketing Works, Export Marketing, Customer Management, Integrated Marketing Communications and Consumer Behaviour.

In addition to his teaching experience, Andrew has research experience particularly in a policy and economic development context. He has been a member of the Scottish Government's Cross Party Group on Town Centres and on the Stirling City Centre Initiative (SCCI). As a member of the SCCI, Andrew produced a questionnaire that was implemented as part of a national 'safer cities' initiative. Most recently, Andrew was a secondee to SRUC's Rural Policy Centre. Most of Andrew's research projects have centred on enterprise support and SMEs in different contexts, such as rural retailers.

BA (Hons) in Geography, University of Strathclyde, 1993

MSc in Marketing, University of Strathclyde, 1994

PgDip in Learning and Teaching in Higher Education, University of Strathclyde, 2018

Fellowship of the Higher Education Academy (membership attained 2014)

MCIM: Member of the CIM (Chartered Institute of Marketing): membership attained 2009