I joined the Department of Marketing as a lecturer in October 2017. My research interests are focused on services marketing (service failure and recovery and service termination) and also the impact of new technologies such as Blockchain on customer loyalty and well-being. My research has been published in Journal of Service Research, Annals of Tourism Research, Journal of Business Research, European Journal of Marketing, and Journal of Service Theory & Practice and has also been presented at international marketing and service conferences. I am on the Editorial Board (and Associate Editor for Marketing) in the Iranian Journal of Management Studies and also review articles for service and marketing journals such as Journal of Service Research, Journal of Business Research, Journal of Service Theory & Practice, and Journal of Product & Brand Management. I teach Services Marketing and Consumers & Markets at the Undergraduate level and Consumer Behaviour, International Services Marketing, and International Marketing Research at the Postgraduate level.

Prior to joining Strathclyde Business School, I was a doctoral researcher at the University of Edinburgh Business School and my research focused on unilateral termination of customer relationships. I have also worked for a number of years in the Financial Services, Non-profit, and Tourism sectors in different countries across Asia and Europe prior to pursuing a career in Academia.

My research interests relate to services marketing and CRM. My primary focus is on service failure and recovery, service termination, customer satisfaction, loyalty and complaint behaviour in banking, airline and hotel industries.

I am also interested in transformative service research (particularly psychological and financial well-being) and also the impact of technology in services marketing. Particularly, I am keen to supervise PhD students on the following topics:

The impact of Fintech in consumer financial well-being

The impact of cryptocurrencies on service recovery and financial well-being

The role of gamification in customer engagement and service recovery.

• Service failure and recovery
• Service termination
• Customer relationship management (CRM)
• Customer satisfaction and loyalty
• Financial technology (Fintech)
• Gamification
• Transformative service research
• Quantitative research methods
• Experimental research

I teach classes on services marketing and marketing research at the undergraduate level. I also have experience in teaching CRM, consumer behaviour, and research methods at both undergraduate and postgraduate levels.