• United Kingdom

Accepting PhD Students

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Personal profile

Personal Statement

I joined the Department of Marketing as a lecturer in October 2017. Prior to joining Strathclyde Business School, I was a doctoral researcher at the University of Edinburgh Business School and my research focused on unilateral termination of customer relationships. During my time at University of Edinburgh, I was also a teaching assistant and a guest lecturer and I taught a number of courses such as Marketing II, Services Marketing, and Business Research Methods at undergraduate and post graduate levels. I have also worked in the Financial Services, Non-profit and Tourism sectors in Iran, Thailand, France and the UK.

Research Interests

My research interests relate to services marketing and CRM. My primary focus is on service failure and recovery, service termination, customer satisfaction, loyalty and complaint behaviour in banking, airline and hotel industries.

I am also very interested in transformative service research (particularly psychological and financial well-being) and also the impact of technology in services marketing. Particularly, I am keen to supervise PhD students on the following topics:

The impact of Fintech in consumer financial well-being

The impact of cryptocurrencies on service recovery and financial well-being

The role of gamification in customer engagement and service recovery.

Expertise & Capabilities

  • Service failure and recovery
  • Service termination
  • Customer relationship management (CRM)
  • Customer satisfaction and loyalty
  • Financial technology (Fintech)
  • Gamification
  • Transformative service research
  • Quantitative research methods
  • Experimental research

Teaching Interests

I teach classes on services marketing and marketing research at undergraduate level. I also have experience of teaching CRM, consumer behaviour and research methods at both undergraduate and post graduate levels.

Education/Academic qualification


13 Sep 201327 Nov 2017

Fingerprint Dive into the research topics where Amin Nazifi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Service failure Business & Economics
Termination Business & Economics
Service recovery Business & Economics
Intentionality Business & Economics
Experiment Business & Economics
Anger Business & Economics
Emotional response Business & Economics
Behavioral response Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2020

3 Downloads (Pure)

Customers' reactions to different organizational tactics in a service termination context

Nazifi, A., El-Manstrly, D. & Gelbrich, K., 6 Jan 2020, In : European Journal of Marketing. 54, 1, p. 26-48 23 p.

Research output: Contribution to journalArticle

Open Access
Experimental study
Design methodology

Customers' reactions to intentional service failures

Nazifi, A., El-Manstrly, D. & Gelbrich, K., 10 Jun 2019.

Research output: Contribution to conferenceAbstract

Service recovery
Service failure


Academy of Marketing Research Funding

Amin Nazifi (Recipient), 10 Jul 2019

Prize: Other distinction

research support

Fellow of the Higher Education Academy

Amin Nazifi (Recipient), 11 Sep 2019

Prize: Fellowship awarded competitively