• United Kingdom

Accepting PhD Students


Research output per year

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Personal profile

Personal Statement

I joined the Department of Marketing as a lecturer in October 2017. My research interests are focused on services marketing (service failure and recovery and service termination) and also the impact of new technologies such as Blockchain on customer loyalty and well-being. My research has been published in the Journal of Service Research, Journal of Business Research, European Journal of Marketing, and has also been presented at international marketing and service conferences. I teach Services Marketing and Marketing Research at the Undergraduate level and Consumer Behaviour at the Postgraduate level.

Prior to joining Strathclyde Business School, I was a doctoral researcher at the University of Edinburgh Business School and my research focused on unilateral termination of customer relationships. I have also worked for a number of years in the Financial Services, Non-profit, and Tourism sectors in different countries across Asia and Europe prior to pursuing a career in Academia.

Research Interests

My research interests relate to services marketing and CRM. My primary focus is on service failure and recovery, service termination, customer satisfaction, loyalty and complaint behaviour in banking, airline and hotel industries.

I am also interested in transformative service research (particularly psychological and financial well-being) and also the impact of technology in services marketing. Particularly, I am keen to supervise PhD students on the following topics:

The impact of Fintech in consumer financial well-being

The impact of cryptocurrencies on service recovery and financial well-being

The role of gamification in customer engagement and service recovery.

Expertise & Capabilities

  • Service failure and recovery
  • Service termination
  • Customer relationship management (CRM)
  • Customer satisfaction and loyalty
  • Financial technology (Fintech)
  • Gamification
  • Transformative service research
  • Quantitative research methods
  • Experimental research

Teaching Interests

I teach classes on services marketing and marketing research at the undergraduate level. I also have experience in teaching CRM, consumer behaviour, and research methods at both undergraduate and postgraduate levels.

Education/Academic qualification


13 Sep 201327 Nov 2017

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Research Output

Gamification and its role in service recovery

Nazifi, A., Roschk, H. & Wilson, A., 16 Jan 2020, (Accepted/In press). 1 p.

Research output: Contribution to conferenceAbstract

  • Proactive handling of flight overbooking: how to reduce negative eWOM and the costs of bumping customers

    Nazifi, A., Gelbrich, K., Grégoire, Y., Koch, S., El-Manstrly, D. & Wirtz, J., 14 May 2020, (Accepted/In press) In : Journal of Service Research.

    Research output: Contribution to journalArticle

  • Prizes

    Academy of Marketing Research Funding

    Amin Nazifi (Recipient), 10 Jul 2019

    Prize: Other distinction

  • Fellow of the Higher Education Academy

    Amin Nazifi (Recipient), 11 Sep 2019

    Prize: Fellowship awarded competitively