• United Kingdom

Accepting PhD Students

PhD projects

I am particularly interested in supervising PhD and DBA research that looks into the formation and transformation of of markets, marketplace conflicts and resolutions, marketing strategy, branding, marketplace diversity, the intersections of markets and religions/spirituality.


Research output per year

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Supervised Work

International opportunity enactment by small and medium sized enterprises in the UK

Author: Mamun, K. M. N., 18 May 2015

Supervisor: Jafari, A. (Supervisor) & Shaw, E. (Supervisor)

Student thesis: Doctoral Thesis

Key marketing factors in SMEs' international market entry mode choice

Author: Borchert, O., 28 Sep 2016

Supervisor: Paliwoda, S. (Supervisor) & Jafari, A. (Supervisor)

Student thesis: Doctoral Thesis

"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty

Author: Stephan, J., 4 May 2020

Supervisor: Hamilton, K. (Supervisor) & Jafari, A. (Supervisor)

Student thesis: Doctoral Thesis

The use of social media by exporting B2B SMEs : implications for performance

Author: Ziad Hassan Saeed Abdelmoety, Z., 28 Sep 2016

Supervisor: Gounaris, S. (Supervisor) & Jafari, A. (Supervisor)

Student thesis: Doctoral Thesis