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  • 2018

    Corporate reputation: the importance of service quality and relationship investment

    Radomir, L. & Wilson, A., 20 Mar 2018, Partial Least Squares Structural Equation Modelling: Recent Advances in Banking and Finance. Avkiran, N. K. & Ringle, C. M. (eds.). New York: Springer, p. 77-123 47 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    5 Citations (Scopus)
  • 2016

    The role of internal branding in the delivery of employee brand promise

    Punjaisri, K. & Wilson, A., 25 Nov 2016, Advances in Corporate Branding. Balmer, J. M. T., Powell, S. M., Kernstock, J. & Brexendorf, T. (eds.). London, p. 91-108 18 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 2013

    Global perspectives on service

    Andzulis, J., Baron, S., Daly, A., Dann, S., Daunt, K. L., Edvardsson, B., Ehret, M., Enquist, B., Farquhar, J. D., Greer, D. A., Grönroos, C., Gummerus, J., Halliday, S. V., Lefebvre, R. C., Liljander, V., Lusch, R., Martin, C., Massiah, C., McColl-Kennedy, J., Mele, C., & 22 othersNeale, L., Nicholls, R., Ogbonna, E., Ordanini, A., Palmer, A., Patricio, L., Rapp, A., Reynoso, J., Rosenbaum, M. S., de Ruyter, K., Schillewaert, N., Sebhatu, S. P., Shirahada, K., Simpson, M., Tombs, A., Tuzovic, S., Vargo, S. L., von Wangenheim, F., Wilson, A., Wirtz, J., Worthington, S. & Yu, T., 30 Apr 2013, Serving Customers: Global Services Marketing Perspectives. Fisk, R. P., Russell-Bennett, R. & Harris, LL. C. (eds.). Australia

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 2007

    Marketing research

    Wilson, A., 3 Oct 2007, The Marketing Book. Baker, M. & Hart, S. (eds.). 6th ed. London, p. 140-155 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1998

    The use of mystery shopping in the measurement of service delivery

    Wilson, A., 1 Aug 1998, Service Industries Marketing: New Approaches. Gabbott, M. & Hogg, G. (eds.). London

    Research output: Chapter in Book/Report/Conference proceedingChapter

    72 Citations (Scopus)