If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests


My research journey, so far, has closely mirrored my personal experiences in business environments as an employee, an agent, an employer and as a student. In recent times, my research interest has centred around 'food'; particularly on how food markets are developed and influenced by businesses within the food sector. This interest is at the core of my research project with the Strathclyde Business School (SBS) currently titled: An analysis of strategic resources in small farm diversification.

The research project aims to examine how small farmers in Scotland deploy their resources in diversified activities to remain viable. Unavoidably, measuring the performances of these diversified activities will be necessary to identify the underlying resources responsible for successful diversification within the sector. To achieve this however, small farm business resources will have to be systemically identified and characterized; hence the adoption of the resource-based theoretical perspectives employed in this research.  

Interestingly, engaging in this research work suggests that I may have ignored a crucial lesson from my masters’ research project. Which is that small business owners are unlikely to consult research papers for advice on business matters. However, I’m relying on the fact that the lingering problem of uncertain profits in Scottish small farm diversification may reverse this trend. More importantly, I am determined to present relevant findings to this end through a rigorous examination of the sector.   

Overall, I look forward to an interesting and useful experience during the course of this research project with SBS - professionally and personally.


Dive into the research topics where Afamefuna Obi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles