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Personal profile

Research Interests

 

My research journey, so far, has closely mirrored my personal experiences in business environments as an employee, an agent, an employer and as a student. In recent times, my research interest has centred around 'food'; particularly on how food markets are developed and influenced by businesses within the food sector. This interest is at the core of my research project with the Strathclyde Business School (SBS) currently titled: An analysis of strategic resources in small farm diversification.

The research project aims to examine how small farmers in Scotland deploy their resources in diversified activities to remain viable. Unavoidably, measuring the performances of these diversified activities will be necessary to identify the underlying resources responsible for successful diversification within the sector. To achieve this however, small farm business resources will have to be systemically identified and characterized; hence the adoption of the resource-based theoretical perspectives employed in this research.  

Interestingly, engaging in this research work suggests that I may have ignored a crucial lesson from my masters’ research project. Which is that small business owners are unlikely to consult research papers for advice on business matters. However, I’m relying on the fact that the lingering problem of uncertain profits in Scottish small farm diversification may reverse this trend. More importantly, I am determined to present relevant findings to this end through a rigorous examination of the sector.   

Overall, I look forward to an interesting and useful experience during the course of this research project with SBS - professionally and personally.

Fingerprint Dive into the research topics where Afamefuna Obi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Foster Home Care Medicine & Life Sciences
Food Medicine & Life Sciences
research project Social Sciences
diversification Social Sciences
farm Social Sciences
resources Social Sciences
business school Social Sciences
food Social Sciences

Research Output 2017 2017

Strategic Entrepreneurship: evidence from small family farms

Obi, A., Tonner, A. & Gibbs, J., 14 Jun 2017.

Research output: Contribution to conferenceAbstract

Open Access
File
Strategic entrepreneurship
Family farms
Entrepreneurship
Resources
Business environment

The scramble for land: fostering the allies of food production systems

Obi, A., Tonner, A. & Wilson, J., 26 Jun 2017.

Research output: Contribution to conferenceAbstract

Open Access
File
Foster Home Care
food production
production technology
Food
profits and margins