Strathclyde Business School

  • United Kingdom

Research Output 1971 2019

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Case study
2017

A framework for measuring & improving CX: white paper

MacGillavry, K., Wilson, A. & Davey, N., 20 Apr 2017, mycustomer.com, 37 p.

Research output: Working paperCase study

Open Access
File
Customer experience
Maturity model
Business schools
Freight
Staff
2015

Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector

Marchant, C., Karampela, M. & Marshall, D., Jan 2015, Cranfield University, Wharley End, 17 p.

Research output: Working paperCase study

Nonprofit organization
Marketing planning
Charity
Event marketing
2012
Open Access
File
Healthcare
Academic journals
Economics
Managers
Telephone
2010

High Growth Firms in Scotland

Mason, C. & Brown, R., Oct 2010, (Unpublished) Scottish Enterprise, p. 1-66 67 p.

Research output: Working paperCase study

File
High-growth firms
Scotland
Economic growth
Government
Driving force
2009

An archival case study: revisiting the life and political economy of Lauchlin Currie

Sandilands, R., 2009, Glasgow: University of Strathclyde, (Discussion Papers in Economics; vol. 09-06)

Research output: Working paperCase study

Open Access
File
Political Economy
Economists
Treasury
Peace
Teaching

Global Entrepreneurship Monitor Scotland: 2007/08 Executive Report

Levie, J. D. & Mason, C., 2009, Glasgow, UK: University of Strathclyde, 36 p.

Research output: Working paperCase study

entrepreneurship
harmonization
2006

The salmon farming industry: cooperation versus competition for achieving a global positioning

Felzensztein, C. & Carter, S. L., 2006, 16 p.

Research output: Working paperCase study

Salmon
Farming
Industry
Positioning
Chile