Marketing

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• A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs

  Author: Schellenberg, M., 7 Jun 2017

  Supervisor: Jafari, A. (Supervisor) & Harker, M. J. (Supervisor)

  Student thesis: Doctoral Thesis

• An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach

  Author: Osei-Frimpong, K., 11 Aug 2015

  Supervisor: Wilson, A. (Supervisor) & Lemke, F. (Supervisor)

  Student thesis: Doctoral Thesis

• An investigation of antecedents to social media engagement behaviours

  Author: Goddard, T. A., 17 Dec 2019

  Supervisor: Wilson, A. (Supervisor) & Karampela, M. (Supervisor)

  Student thesis: Doctoral Thesis

• Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand

  Author: Logan, A., 2 Jun 2016

  Supervisor: Hamilton, K. (Supervisor) & Hewer, P. (Supervisor)

  Student thesis: Doctoral Thesis

• Customers' behavioural contribution to the service encounter

  Author: Katsaridou, I., 15 Sep 2018

  Supervisor: Wilson, A. (Supervisor) & Lemke, F. (Supervisor)

  Student thesis: Doctoral Thesis

• Delivering ancestral tourism in an urban, heritage organisation

  Author: Johnstone, J., 22 Apr 2020

  Supervisor: Alexander, M. (Supervisor) & Bryce, D. (Supervisor)

  Student thesis: Doctoral Thesis

• Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom

  Author: Siampos, A., 3 Feb 2020

  Supervisor: Gounaris, S. (Supervisor) & Gibbs, J. (Supervisor)

  Student thesis: Doctoral Thesis

• Examining the online customer experience during a utilitarian search for online business advisory information and services

  Author: McLean, G., 6 Apr 2016

  Supervisor: Wilson, A. (Supervisor) & Harker, M. J. (Supervisor)

  Student thesis: Doctoral Thesis

• Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food

  Author: Mcdougall, N., 16 May 2018

  Supervisor: Wagner, B. (Supervisor) & MacBryde, J. (Supervisor)

  Student thesis: Doctoral Thesis

• Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace

  Author: Cydzik, A., 16 Dec 2016

  Supervisor: Hewer, P. (Supervisor) & Tagg, S. (Supervisor)

  Student thesis: Master's Thesis

• Footsteps into the forgotten : consuming obsolescence

  Author: Anderson, S. L., 4 Jan 2017

  Supervisor: Hamilton, K. (Supervisor) & Tonner, A. (Supervisor)

  Student thesis: Doctoral Thesis

• International opportunity enactment by small and medium sized enterprises in the UK

  Author: Mamun, K. M. N., 18 May 2015

  Supervisor: Jafari, A. (Supervisor) & Shaw, E. (Supervisor)

  Student thesis: Doctoral Thesis

• Investigating the impact of strategic brand management on export performance in the B2B context

  Author: Pyper, K. L., 11 May 2018

  Supervisor: Gounaris, S. (Supervisor) & Wilson, A. (Supervisor)

  Student thesis: Doctoral Thesis

• Investigation into the dynamics of the B2B service of Audience Development agencies

  Author: Reid, E., 6 Oct 2016

  Supervisor: Shaw, E. (Supervisor) & Gibbs, J. (Supervisor)

  Student thesis: Doctoral Thesis

• Key marketing factors in SMEs' international market entry mode choice

  Author: Borchert, O., 28 Sep 2016

  Supervisor: Paliwoda, S. (Supervisor) & Jafari, A. (Supervisor)

  Student thesis: Doctoral Thesis

• "Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty

  Author: Stephan, J., 4 May 2020

  Supervisor: Hamilton, K. (Supervisor) & Jafari, A. (Supervisor)

  Student thesis: Doctoral Thesis

• Negatively-valenced influencing behaviour: forms, triggers and impacts

  Author: Jaylan Helmy Shaker Azer, J., 15 Sep 2018

  Supervisor: Alexander, M. (Supervisor) & Murdy, S. (Supervisor)

  Student thesis: Doctoral Thesis

• Online fashion shopping experiences : web atmospherics and consumer's emotions

  Author: Kawaf, F., 2 Jun 2016

  Supervisor: Tagg, S. (Supervisor) & Wagner, B. (Supervisor)

  Student thesis: Doctoral Thesis

• Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities

  Author: Huang, L., 23 Aug 2019

  Supervisor: Wagner, B. (Supervisor) & Doherty, A. M. (Supervisor)

  Student thesis: Doctoral Thesis

• Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

  Author: Brannon Barhorst, J., 13 Nov 2017

  Supervisor: Wilson, A. (Supervisor) & Gounaris, S. (Supervisor)

  Student thesis: Doctoral Thesis

• Rethinking brand management : a cultural perspective on brand iconicity and identity politics

  Author: Das, R., 3 Oct 2016

  Supervisor: Hewer, P. (Supervisor) & Hamilton, K. (Supervisor)

  Student thesis: Doctoral Thesis

• "€Talkin' €™'€˜Bout Regeneration:" exploring place consumption, consumer and spatial vulnerability in a neighbourhood community

  Author: Goode, A., 6 Aug 2018

  Supervisor: Hewer, P. (Supervisor) & Hamilton, K. (Supervisor)

  Student thesis: Doctoral Thesis

• The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating

  Author: Horan, C., 12 Jul 2017

  Supervisor: Tagg, S. (Supervisor) & Gounaris, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

  Author: Stankovic, T., 16 May 2018

  Supervisor: Wilson, A. (Supervisor) & Tonner, A. (Supervisor)

  Student thesis: Doctoral Thesis

• The use of social media by exporting B2B SMEs : implications for performance

  Author: Ziad Hassan Saeed Abdelmoety, Z., 28 Sep 2016

  Supervisor: Gounaris, S. (Supervisor) & Jafari, A. (Supervisor)

  Student thesis: Doctoral Thesis