Marketing

Research output

Research output per year 1989 2021

• 743 Article
• 399 Paper
• 136 Chapter
• 70 Abstract
• 268 More
  • 57 Conference contribution book
  • 50 Book
  • 40 Proceeding
  • 34 Book/Film/Article review
  • 18 Editorial
  • 11 Other report
  • 7 Keynote
  • 6 Anthology
  • 6 Chapter (peer-reviewed)
  • 5 Poster
  • 4 Special issue
  • 4 Doctoral Thesis
  • 3 Other chapter contribution
  • 3 Speech
  • 3 Other working paper
  • 2 Commissioned report
  • 2 Other
  • 2 Comment/debate
  • 2 Master's Thesis
  • 2 Case study
  • 1 Entry for encyclopedia/dictionary
  • 1 Foreword/postscript
  • 1 Conference Contribution
  • 1 Review article
  • 1 Other contribution
  • 1 Discussion paper
  • 1 Working paper

Research output per year

Research output per year

Search results

• 2017

  A framework for measuring & improving CX: white paper

  MacGillavry, K., Wilson, A. & Davey, N., 20 Apr 2017, mycustomer.com, 37 p.

  Research output: Working paper › Case study

  Open Access

  File

  • Maturity Model
  • Staff
  326 Downloads (Pure)
• 2015

  Maggie's Monster Bike & Hike Event: Marketing Planning in the Charity/Not-For-Profit Sector

  Marchant, C., Karampela, M. & Marshall, D., Jan 2015, Cranfield University, Wharley End, 17 p.

  Research output: Working paper › Case study

  • Marketing Planning