Activities per year
Activities
Search results
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Exploring the relative importance of consumer motives when purchasing craft and premium beer, and the ignored role of intermediaries: A preliminary analysis with British consumers
Nadine Waehning (Invited speaker) & Maria Karampela (Speaker)
2 May 2018Activity: Talk or presentation types › Oral presentation
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Visiting Lecture: Brand turnaround and rejuvenation: Breathing new life into an existing brand - University of the West of Scotland
Thomas McAlinden (Speaker)
24 Oct 2017Activity: Talk or presentation types › Oral presentation