Projects per year
Organization profile
Organisation profile
The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:
Business Markets & Networks. Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.
Consumer Culture and Theory. Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.
Marketing Management. Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.
International Marketing. Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Projects
An Empirical Examination of the Effectiveness of Gamification in a Service Recovery Context
10/02/20 → 4/10/20
Project: Research
Transformative Servicescapes and consumer vulnerability
Hamilton, K., Edwards, S. & Wilson, J.
1/01/20 → 30/06/21
Project: Research
AC2030: Arnold Clark 2030 PhD Scholarships - The Future of the Automotive Industry
1/12/19 → 29/02/24
Project: Research
Research Output
A cross‐national investigation of trait antecedents of mobile‐banking adoption
Frimpong, K., Shuridah, O., Wilson, A. & Sarpong, F., 17 Mar 2020, In : Thunderbird International Business Review. 62, 4, p. 411-424 14 p.Research output: Contribution to journal › Article
Children's conformity to social norms to eat healthy: a developmental perspective
Hang, H., Davies, I. & Schüring, J., 31 Jan 2020, In : Social Science and Medicine. 244, 9 p., 112666.Research output: Contribution to journal › Article
Customer coproduction in healthcare service delivery: examining the influencing effects of the social context
Osei-Frimpong, K., McLean, G., Wilson, A. & Lemke, F., 5 Aug 2020, In : Journal of Business Research. 120, p. 82-93 12 p.Research output: Contribution to journal › Article
Datasets
Delivering Ancestral Tourism in an Urban, Heritage Organisation
Johnstone, J. (Creator), University of Strathclyde, 16 Jun 2020
DOI: 10.15129/261b2c42-cbc6-420f-87bd-38464396a1ad
Dataset
Prizes
2019 Best Conference Paper - Managerial Contributions
Graeme McLean (Recipient), 1 Jun 2019
Prize: Prize (including medals and awards)
Activities
Interface Project for Invereach Energy Drink
Andrea Tonner (Consultant)2104
Activity: Consultancy types › Consultancy
Academy of Marketing Science Annual Conference 2021
Aliakbar Jafari (Chair)14 Jul 2021
Activity: Participating in or organising an event types › Organiser of major conference
Industrial and Corporate Change (Journal)
Eleni (Lenia) Tsougkou (Peer reviewer)Jul 2020
Activity: Publication peer-review and editorial work types › Journal peer review
Impacts
Youth select committee submission on social media use.
Andrea Tonner (Participant), Petya Eckler (Participant)
Impact: Impact - for External Portal › Policy and legislation
Student theses
A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs
Author: Schellenberg, M., 7 Jun 2017Supervisor: Jafari, A. (Supervisor) & Harker, M. (Supervisor)
Student thesis: Doctoral Thesis
An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
Author: Osei-Frimpong, K., 11 Aug 2015Supervisor: Wilson, A. (Supervisor) & Lemke, F. (Supervisor)
Student thesis: Doctoral Thesis
An investigation of antecedents to social media engagement behaviours
Author: Goddard, T. A., 17 Dec 2019Supervisor: Wilson, A. (Supervisor) & Karampela, M. (Supervisor)
Student thesis: Doctoral Thesis