Organization profile

Organisation profile

The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:

Business Markets & Networks.  Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.

Consumer Culture and Theory.  Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.

Marketing Management.  Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.

International Marketing.  Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.  

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.


    Research Output

    A cross‐national investigation of trait antecedents of mobile‐banking adoption

    Frimpong, K., Shuridah, O., Wilson, A. & Sarpong, F., 17 Mar 2020, In : Thunderbird International Business Review. 62, 4, p. 411-424 14 p.

    Research output: Contribution to journalArticle

  • Children's conformity to social norms to eat healthy: a developmental perspective

    Hang, H., Davies, I. & Schüring, J., 31 Jan 2020, In : Social Science and Medicine. 244, 9 p., 112666.

    Research output: Contribution to journalArticle

  • Customer coproduction in healthcare service delivery: examining the influencing effects of the social context

    Osei-Frimpong, K., McLean, G., Wilson, A. & Lemke, F., 5 Aug 2020, In : Journal of Business Research. 120, p. 82-93 12 p.

    Research output: Contribution to journalArticle

  • Prizes

    2011 Highly Commended Award

    Alan Wilson (Recipient), 2011

    Prize: Prize (including medals and awards)

  • 2019 Best Conference Paper - Managerial Contributions

    Graeme McLean (Recipient), 1 Jun 2019

    Prize: Prize (including medals and awards)

  • Academy of Marketing Research Funding

    Amin Nazifi (Recipient), 10 Jul 2019

    Prize: Other distinction

  • Activities

    Interface Project for Invereach Energy Drink

    Andrea Tonner (Consultant)

    Activity: Consultancy typesConsultancy

    Academy of Marketing Science Annual Conference 2021

    Aliakbar Jafari (Chair)
    14 Jul 2021

    Activity: Participating in or organising an event typesOrganiser of major conference

    Industrial and Corporate Change (Journal)

    Eleni (Lenia) Tsougkou (Peer reviewer)
    Jul 2020

    Activity: Publication peer-review and editorial work typesJournal peer review


    Youth select committee submission on social media use.

    Andrea Tonner (Participant), Petya Eckler (Participant)

    Impact: Impact - for External PortalPolicy and legislation

    Student theses

    An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach

    Author: Osei-Frimpong, K., 11 Aug 2015

    Supervisor: Wilson, A. (Supervisor) & Lemke, F. (Supervisor)

    Student thesis: Doctoral Thesis

    An investigation of antecedents to social media engagement behaviours

    Author: Goddard, T. A., 17 Dec 2019

    Supervisor: Wilson, A. (Supervisor) & Karampela, M. (Supervisor)

    Student thesis: Doctoral Thesis