Organization profile

Organisation profile

The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:

Business Markets & Networks.  Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.

Consumer Culture and Theory.  Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.

Marketing Management.  Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.

International Marketing.  Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.  

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

marketing Social Sciences
Marketing Business & Economics
consumer research Social Sciences
Tourism Social Sciences
firm Social Sciences
food Social Sciences
experience Social Sciences
management Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2006 2021

Research Output 1989 2020

5 Downloads (Pure)

Customers' reactions to different organizational tactics in a service termination context

Nazifi, A., El-Manstrly, D. & Gelbrich, K., 6 Jan 2020, In : European Journal of Marketing. 54, 1, p. 26-48 23 p.

Research output: Contribution to journalArticle

Open Access
Experimental study
Design methodology

Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective

McLean, G., Osei-Frimpong, K., Al-Nabhani, K. & Marriott, H., 1 Jan 2020, In : Journal of Business Research. 106, p. 139-157 19 p.

Research output: Contribution to journalArticle

Mobile commerce
Consumer attitudes
Mobile applications
3 Downloads (Pure)
Open Access
Management performance
Brand management
Export performance
Marketing planning


2011 Highly Commended Award

Alan Wilson (Recipient), 2011

Prize: Prize (including medals and awards)

honors and awards

2019 Best Conference Paper - Managerial Contributions

Graeme McLean (Recipient), 1 Jun 2019

Prize: Prize (including medals and awards)

Virtual reality

Academy of Marketing Research Funding

Amin Nazifi (Recipient), 10 Jul 2019

Prize: Other distinction

research support

Activities 1980 2104

Interface Project for Invereach Energy Drink

Andrea Tonner (Consultant)

Activity: Consultancy typesConsultancy

R&D Management Conference 2020 (Event)

Beverly Wagner (Chair), Juliette Wilson (Chair), Aliakbar Jafari (Advisor), John Liggat (Advisor), Jillian MacBryde (Advisor)
27 Jun 20201 Jul 2020

Activity: Membership typesMembership of committee

R&D Management Conference 2020

Natalie Mcdougall (Participant)
27 Jun 20201 Jul 2020

Activity: Participating in or organising an event typesOrganiser of major conference


Youth select committee submission on social media use.

Andrea Tonner (Participant), Petya Eckler (Participant)

Impact: Impact - for External PortalPolicy and legislation