Organization profile

Organisation profile

The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:

Business Markets & Networks.  Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.

Consumer Culture and Theory.  Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.

Marketing Management.  Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.

International Marketing.  Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.  

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

marketing Social Sciences
Marketing Business & Economics
consumer research Social Sciences
firm Social Sciences
food Social Sciences
Tourism Social Sciences
experience Social Sciences
management Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2006 2020

AR: Exploring the role of Augmented Reality on favourable Marketing Outcomes

McLean, G., Barhorst, J., Mack, R., Shah, E. & Mac, R.


Project: Research

OI: Facilitation of Planned Workshop Approach to Open Innovation

Wagner, B. & Liggat, J.


Project: Knowledge Exchange (Services/Consultancy)Knowledge Exchange

SPiM: Exploring Signature Pedagogies in Marketing

Paddison, A., Harker, M., Gill-Simmen, L. & Kelley, N.


Project: Research


Research Output 1989 2019

A multi-faceted examination of the export product adaptation customer value creation relationship

Tsougkou, E., Cadogan, J. W., Hodgkinson, I. R., Oliveira, J. S., Laukannen, T., Yazdani, N., Story, V. M. & Boso, N., 26 Jul 2018. 1 p.

Research output: Contribution to conferenceAbstract

Open Access
Value creation
Product adaptation
Customer value
Open Access
Customer contact
Influential factors

Appraising research methods for training for marketing

Harker, M., Gibbs, J., Murdy, S., Evanschitzky, H. & Stringfellow, L., 29 May 2018. 6 p.

Research output: Contribution to conferencePaper

research method


2011 Highly Commended Award

Alan Wilson (Recipient), 2011

Prize: Prize (including medals and awards)

honors and awards

ANZMAC Award for Best Paper with an International Focus

Catherine Demangeot (Recipient), 2010

Prize: Prize (including medals and awards)

Activities 1980 2104

Interface Project for Invereach Energy Drink

Andrea Tonner (Consultant)

Activity: Consultancy typesConsultancy

EGOS Colloquium 2019, Enlightening the Future:The Challenge for Organizations

Veselina Stoyanova (Organiser)
4 Jul 20196 Jul 2019

Activity: Participating in or organising an event typesOrganiser of major conference


Yuanyuan Zhou (Participant)
9 Apr 201911 Apr 2019

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course


Youth select committee submission on social media use.

Andrea Tonner (Participant), Petya Eckler (Participant)

Impact: Impact - for External PortalPolicy and legislation