Projects per year
Organization profile
Organisation profile
The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:
Business Markets & Networks. Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.
Consumer Culture and Theory. Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.
Marketing Management. Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.
International Marketing. Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.
Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit
marketing
Social Sciences
Marketing
Business & Economics
consumer research
Social Sciences
firm
Social Sciences
food
Social Sciences
Tourism
Social Sciences
experience
Social Sciences
management
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Matthew Alexander, PhD, MPhil, BA(hons), Pg(Dip), Pg(Cert), FHEA, MIH
- Marketing - Reader
Person: Academic
Projects 2006 2020
AR: Exploring the role of Augmented Reality on favourable Marketing Outcomes
McLean, G., Barhorst, J., Mack, R., Shah, E. & Mac, R.
1/10/18 → 31/01/20
Project: Research
OI: Facilitation of Planned Workshop Approach to Open Innovation
14/09/18 → 30/09/20
Project: Knowledge Exchange (Services/Consultancy) › Knowledge Exchange
SPiM: Exploring Signature Pedagogies in Marketing
Paddison, A., Harker, M., Gill-Simmen, L. & Kelley, N.
15/08/18 → 1/09/19
Project: Research
File
Research Output 1989 2019
A multi-faceted examination of the export product adaptation customer value creation relationship
Tsougkou, E., Cadogan, J. W., Hodgkinson, I. R., Oliveira, J. S., Laukannen, T., Yazdani, N., Story, V. M. & Boso, N., 26 Jul 2018. 1 p.Research output: Contribution to conference › Abstract
Open Access
File
Value creation
Product adaptation
Customer value
Exporters
Conceptualization
Analysing customer contact sequences of private customers during the pre- purchase phase for automobiles in Germany
Goebel, S. & Gounaris, S., 29 May 2018.Research output: Contribution to conference › Paper
Open Access
File
Customer contact
Purchase
Automobile
Germany
Influential factors
Appraising research methods for training for marketing
Harker, M., Gibbs, J., Murdy, S., Evanschitzky, H. & Stringfellow, L., 29 May 2018. 6 p.Research output: Contribution to conference › Paper
research method
marketing
methodology
trend
student
Prizes
honors and awards
ANZMAC Award for Best Paper with an International Focus
Catherine Demangeot (Recipient), 2010
Prize: Prize (including medals and awards)
Associate Fellowship (Teaching Accreditation Award of Higher Education Academy)
Maria Karampela (Recipient), Jun 2014
Prize: Appointment
Activities 1980 2104
Interface Project for Invereach Energy Drink
Andrea Tonner (Consultant)2104
Activity: Consultancy types › Consultancy
EGOS Colloquium 2019, Enlightening the Future:The Challenge for Organizations
Veselina Stoyanova (Organiser)4 Jul 2019 → 6 Jul 2019
Activity: Participating in or organising an event types › Organiser of major conference
EDEN DOCTORAL SEMINAR ON EXPERIMENTAL RESEARCH DESIGN
Yuanyuan Zhou (Participant)9 Apr 2019 → 11 Apr 2019
Activity: Participating in or organising an event types › Participation in workshop, seminar, course
Impacts
Youth select committee submission on social media use.
Andrea Tonner (Participant), Petya Eckler (Participant)
Impact: Impact - for External Portal › Policy and legislation