Organization profile

Organisation profile

The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:

Business Markets & Networks.  Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.

Consumer Culture and Theory.  Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.

Marketing Management.  Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.

International Marketing.  Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.  

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

marketing Social Sciences
Marketing Business & Economics
consumer research Social Sciences
firm Social Sciences
Tourism Social Sciences
experience Social Sciences
food Social Sciences
management Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2006 2021

AR: Exploring the role of Augmented Reality on favourable Marketing Outcomes

McLean, G., Barhorst, J., Mack, R., Shah, E. & Mac, R.


Project: Research

OI: Facilitation of Planned Workshop Approach to Open Innovation

Wagner, B. & Liggat, J.


Project: Knowledge Exchange (Services/Consultancy)Knowledge Exchange

Research Output 1989 2020

Achieving export competitive advantage: can global orientation and export product adaptation be reconciled?

Tsougkou, E., Cadogan, J. W., Hodgkinson, I. R., Oliveira, J. S., Abdul-Talib, A. N., Story, V. M., Boso, N., Despoudi, S. & Lioliou, E., 21 May 2019. 30 p.

Research output: Contribution to conferencePaper

Competitive advantage
Product adaptation
Structural equation modeling

Actor engagement practices in market shaping

Fehrer, J., Conduit, J., Plewa, C., Li, L., Jaakkola, E. & Alexander, M., 4 Jun 2019.

Research output: Contribution to conferenceAbstract

Open Access
New markets

An empirical explanation of the natural-resource-based view of the firm

McDougall, N., Wagner, B. & MacBryde, J., 28 May 2019, In : Production Planning and Control. 30, 16, p. 1366-1382 17 p.

Research output: Contribution to journalArticle

Natural resources
Sustainable development
Environmental technology


2011 Highly Commended Award

Alan Wilson (Recipient), 2011

Prize: Prize (including medals and awards)

honors and awards

Academy of Marketing Research Funding

Amin Nazifi (Recipient), 10 Jul 2019

Prize: Other distinction

research support

ANZMAC Award for Best Paper with an International Focus

Catherine Demangeot (Recipient), 2010

Prize: Prize (including medals and awards)

Activities 1980 2104

Interface Project for Invereach Energy Drink

Andrea Tonner (Consultant)

Activity: Consultancy typesConsultancy

Enhancing User Experiences in the Public Sector

Alan Wilson (Speaker)
16 Oct 2019

Activity: Talk or presentation typesInvited talk

Expert Comment on the 9 TV News (BBC Scotland Channel)

Alan Wilson (Contributor)
30 Oct 2019

Activity: Other activity typesTypes of Public engagement and outreach - Media article or participation


Youth select committee submission on social media use.

Andrea Tonner (Participant), Petya Eckler (Participant)

Impact: Impact - for External PortalPolicy and legislation