Organization profile

Organisation profile

The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:

Business Markets & Networks. Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.

Consumer Culture and Theory. Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.

Marketing Management. Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.

International Marketing. Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

marketing Social Sciences

Marketing Business & Economics

consumer research Social Sciences

firm Social Sciences

Tourism Social Sciences

experience Social Sciences

food Social Sciences

management Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Esraa Karam Moharam Abdellatif

Marketing

Person: Doctor of Philosophy

Matthew Alexander, PhD, MPhil, BA(hons), Pg(Dip), Pg(Cert), FHEA, MIH

matthew.j.alexander@strath.ac.uk

Marketing - Reader

Person: Academic

Ahmed Almoraish

Marketing

Person: Doctor of Philosophy

Projects 2006 2021

12 Not started
16 Active
75 Finished

KTP - SPEN

Wagner, B., Liggat, J. & MacBryde, J.

SP Distribution PLC, KTP Govt (TSB)

1/02/19 → 31/07/21

Project: Research

AR: Exploring the role of Augmented Reality on favourable Marketing Outcomes

McLean, G., Barhorst, J., Mack, R., Shah, E. & Mac, R.

1/10/18 → 31/01/20

Project: Research

OI: Facilitation of Planned Workshop Approach to Open Innovation

Wagner, B. & Liggat, J.

14/09/18 → 30/09/20

Project: Knowledge Exchange (Services/Consultancy) › Knowledge Exchange

Research Output 1989 2020

Achieving export competitive advantage: can global orientation and export product adaptation be reconciled?

Tsougkou, E., Cadogan, J. W., Hodgkinson, I. R., Oliveira, J. S., Abdul-Talib, A. N., Story, V. M., Boso, N., Despoudi, S. & Lioliou, E., 21 May 2019. 30 p.

Research output: Contribution to conference › Paper

Competitive advantage

Product adaptation

Costs

Exporting

Structural equation modeling