Projects per year
Organization profile
Organisation profile
The Department of Marketing is committed to supporting and engaging in excellent research which can generate real benefits for business, the education and learning experiences of our students and, society more broadly. The department is proud to be home to a vibrant, lively community of researchers who work collaboratively within and across our key areas of research:
Business Markets & Networks. Themes being explored include co-creation, co-innovation and the use of networks in enhancing intra and inter-organisational cooperation and collaboration; the consequences of recognizing markets and networks within industrial contexts and implications for managing relationships with diverse stakeholder groups and marketing partners.
Consumer Culture and Theory. Our consumer researchers are interested in consumer culture and consumption within contemporary society and are involved in investigating: nostalgia as an influence on consumption in the 21st century; the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion; the importance of religion as an influence on consumption and, the impact which consumers as tribes and anti-marketing values can have for consumer engagement.
Marketing Management. Topics researched include opportunities for marketing created by on-line environments; co-creation and the process of new product development and innovation management within engaged consumer communities and, the value and benefits of employee commitment for marketing effectiveness and organisational competitiveness.
International Marketing. Researchers working within this topic are active in developing understanding and knowledge relating to intercultural marketing and cross-cultural consumer behaviours; managing relationships with international partners and using and developing networks tom secure an international market; the internationalization process including foreign direct investment and alternative entre mode.
Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
marketing
Social Sciences
Marketing
Business & Economics
consumer research
Social Sciences
Tourism
Social Sciences
firm
Social Sciences
food
Social Sciences
experience
Social Sciences
management
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Matthew Alexander, PhD, MPhil, BA(hons), Pg(Dip), Pg(Cert), FHEA, MIH
- Marketing - Reader
Person: Academic
Projects 2006 2021
Transformative Servicescapes and consumer vulnerability
Hamilton, K., Edwards, S. & Wilson, J.
1/01/20 → 30/06/21
Project: Research
KTP - SPEN
Wagner, B., Liggat, J. & MacBryde, J.
SP Distribution PLC, KTP Govt (TSB)
1/02/19 → 31/07/21
Project: Research
Research Output 1989 2020
Customers' reactions to different organizational tactics in a service termination context
Nazifi, A., El-Manstrly, D. & Gelbrich, K., 6 Jan 2020, In : European Journal of Marketing. 54, 1, p. 26-48 23 p.Research output: Contribution to journal › Article
Open Access
File
Tactics
Termination
Anger
Experimental study
Design methodology
Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective
McLean, G., Osei-Frimpong, K., Al-Nabhani, K. & Marriott, H., 1 Jan 2020, In : Journal of Business Research. 106, p. 139-157 19 p.Research output: Contribution to journal › Article
Mobile commerce
Smartphones
Retailers
Consumer attitudes
Mobile applications
Investigating international strategic brand management and export performance outcomes in the B2B context
Pyper, K. L., Doherty, A. M., Gounaris, S. & Wilson, A., 20 Jan 2020, In : International Marketing Review. 37, 1, p. 98-129 32 p.Research output: Contribution to journal › Article
Open Access
File
Management performance
Brand management
Export performance
Branding
Marketing planning
Prizes
honors and awards
2019 Best Conference Paper - Managerial Contributions
Graeme McLean (Recipient), 1 Jun 2019
Prize: Prize (including medals and awards)
Virtual reality
research support
marketing
Activities 1980 2104
Interface Project for Invereach Energy Drink
Andrea Tonner (Consultant)2104
Activity: Consultancy types › Consultancy
R&D Management Conference 2020 (Event)
Beverly Wagner (Chair), Juliette Wilson (Chair), Aliakbar Jafari (Advisor), John Liggat (Advisor), Jillian MacBryde (Advisor)27 Jun 2020 → 1 Jul 2020
Activity: Membership types › Membership of committee
R&D Management Conference 2020
Natalie Mcdougall (Participant)27 Jun 2020 → 1 Jul 2020
Activity: Participating in or organising an event types › Organiser of major conference
Impacts
Youth select committee submission on social media use.
Andrea Tonner (Participant), Petya Eckler (Participant)
Impact: Impact - for External Portal › Policy and legislation