Increased public and media awareness of voter behaviour at elections

Impact: Impact - for External PortalPublic understanding, information and debate


Based on his acknowledged research expertise in the areas of voting behaviour, electoral systems and survey methodology, John Curtice was widely consulted by the media before and after the 2010 UK general election to provide expert predictions on the likely outcome and to explain the results. By engaging with a variety of non-academic audiences, he informed public debate and understanding, and influenced pre-election planning by the UK Civil Service. He also contributed to the election night coverage by the three major UK broadcasters by accurately predicting the final result based on exit poll data. This informed much of the election night coverage, particularly on the BBC.
John Curtice has more recently been closely involved in election night coverage for the May 2015 UK General Election.
Impact statusOpen
Category of impactPublic understanding, information and debate


  • REF2014 impact case study